Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Comparative Study on the Satisfaction Factors of 2009 and 2013 Cheonan Well-being Food Expos

2009와 2013 천안웰빙식품 엑스포 만족도 결정요인 비교연구

  • Yang, Jong-Gon (Dept. of Management, college of Economics and Commerce, Dankook University)
  • 양종곤 (단국대학교 경상대학 경영학부)
  • Received : 2014.07.11
  • Accepted : 2014.09.11
  • Published : 2014.09.30
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Abstract

This study empirically compared the Cheonan 2009 Well-being Food Expo with the Cheonan 2013 International Well-being Food Expo in terms of the Expo's content, predictors of satisfaction, and predictors themselves. According to the analysis results, the satisfaction levels of the Expo's contents, Expo's environment, convenient facilities' operations, general satisfaction, and visitor's revisiting intention of the Cheonan 2013 International Well-being Food Expo, were higher than those of the Cheonan 2009 Well-being Food Expo. In addition, all factors of satisfaction except for the convenient facilities' operations are predictors of the visitor's general satisfaction at both expos and the general satisfaction of both expos is a significant factor for visitor's revisiting intention.

본 연구는 2009 천안웰빙식품엑스포와 2013 천안국제웰빙식품엑스포 행사를 행사내용, 만족도 요인, 만족도 항목을 실증적으로 상호 비교한 논문이다. 동일한 행사를 시간을 달리하여 비교한 결과 행사구성, 편의시설, 행사장 환경, 전반적 만족도, 재방문 의사는 2013년이 2009년 행사보다 만족도가 높은 것으로 나타났다. 또한 전반적 만족도 요인 비교 연구에서는 2009년과 2013년을 비교하여 편의시설을 제외한 모든 항목이 만족도에 영향을 미치는 요인으로 나타났고, 2009년과 2013년 모두 만족도는 재방문 의사에 영향을 미치는 요인으로 판명되었다.

Keywords

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