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그래픽디자인 리서치 수행에 관한 연구

A way of undertaking a research phase in graphic design

  • 이연준 (홍익대학교 시각디자인학과)
  • 투고 : 2014.06.02
  • 심사 : 2014.08.07
  • 발행 : 2014.08.31

초록

본 논문은 그래픽 디자인에서 디자인리서치의 중요성과 사회와 인간과 함께하는 디자인적 방법(Design tools)의 이해 고취가 목표이다. 본 연구는 총 60명을 대상으로 연구를 진행하였으며, 참여자들은 IDEO 툴킷(방법)을 활용하였다. 총 세 개의 설문조사가 이루어졌으면 두 개의 설문지는 동일한 형태로 프로젝트 참여 '사전'과 '사후'에 각각 사용되었다. 마지막은 학생들의 작업을 평가하기 위해 전문가 6인의 조사가 이루어졌다. 예비분석에서는 학생들의 프로젝트 이전의 리서치 경향 인터넷과 문헌자료에 의존도가 매우 높고 체계적인 연구의 형태를 보이지 않았다. 본 분석을 통해서는 리서치에 많은 시간을 할애하고 디자인적 방법을 사용한 그룹의 평가가 긍정적으로 나타났다. 특히, '관찰'기법을 이용한 그룹의 긍정적 평가가 높게 나타났다.

This paper highlights the importance of design research and encourages an understanding of design tools that engage society and people. Twenty groups, a total of sixty students, were asked to participate in this project and they used an IDEO tool kit. A total of three surveys were given. One survey was given to the participants before participating in the project and another after the project. The last survey was given to six experts to evaluate the students' work. Preliminary analysis found that students, prior to participating in the project, replied heavily on Internet research and a literature review, and did not display a structured research process. Primary analysis showed that the groups that spent more time on research and utilised design tools performed better, particularly those utilising 'observation' techniques.

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