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Analysis on Issue Attributions between Twitter and Newspapers

트위터와 신문의 이슈 속성 비교 연구: MBC 파업을 중심으로

  • Lee, Mina (School of Communication and Media, Sookmyung Women's University) ;
  • Park, Chun Il (School of Communication and Media, Sookmyung Women's University) ;
  • Moon, Jee Young (School of Communication and Media, Sookmyung Women's University)
  • Received : 2013.07.16
  • Accepted : 2014.04.23
  • Published : 2014.08.30

Abstract

This study investigated how social issues are interpreted and presented in Twitter in comparison to newspapers, considering Twitter functions as the media for information transmission and public opinion formation. this study used one of Twitter's media agenda, MBC strike, and analyzed how Twitter and newspaper deal with the issue of the MBC strike differently. The content analysis was performed to examine the differences. The categories for the content analysis include; message format, information sources, perspectives to be expressed, the frame of human interests, and the frame of cause-assigning. The results found out significant differences between Twitter and newspapers, which are related to essential differences between Twitter and newspaper as communication media.

본 연구는 트위터의 정보전달과 여론형성 기능에 주목해 트위터에서 사회적 이슈가 어떻게 해석 전달되고 있는지를 신문과 비교했다. 분석에 사용된 이슈는 MBC 파업으로 이에 관한 트위터의 맨션과 신문 기사를 분석함으로 해당 미디어에서 MBC파업 이슈가 어떻게 차별적으로 다뤄졌는지를 살펴보았다. 분석방법은 내용분석을 사용했으며 분석 항목은 트위터(신문기사) 형식, 정보원의 사용, 의견표출 방식, 인간적 흥미 프레임과 귀인 프레임의 사용 등이었다. 연구결과, 트위터와 신문의 차이를 분석항목에서 관찰할 수 있었다. 연구결과를 트위터와 신문 간의 이슈 속성의 차이 측면에서 논의하였으며 트위터와 신문의 미디어로써의 본질적 기능과 연관시켜 논의했다.

Keywords

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