DOI QR코드

DOI QR Code

What are the Individual's Real Cares to Switch Personal Cloud Services?

  • Received : 2014.05.02
  • Accepted : 2014.06.25
  • Published : 2014.06.30

Abstract

As the fast development of information technology (IT), abundant attractive alternatives have showed up and challenged to the traditional information technology (IT). Cloud services, the hottest representative among these alternatives, has attracted the attention from all walks of life. Considering the diversity of cloud services, this study attempts to find out the important factors affected on individual's switching intention from incumbent IT to cloud services mainly based on two-factor theory (switching enablers and switching inhibitors) and explore the direct influences of these factors on individual's switching intention. According to our findings, individual's switching intention to cloud services is not only positively influenced by switching enablers but also negatively influenced by switching inhibitors. All the switching enablers in this study (perceived omnipresence, perceived collaboration support and perceived compatibility of cloud services) have positively significant influences on individual's switching intention as well as the switching inhibitors (usage habit of incumbent IT and perceived risk of cloud services) have negatively significant influences on individual's switching intention. It's noteworthy that satisfaction of incumbent IT has insignificant influence on individual's switching intention in this study. Moreover, as we expected, both social influence and personal innovativeness have significant influences on the generation of individual's switching intention.

Keywords

References

  1. Agarwal, R., & Prasad, J., "The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies", Decision Sciences, Vol.28, No.3, 1997, pp.557-582. https://doi.org/10.1111/j.1540-5915.1997.tb01322.x
  2. Agarwal, R., & Prasad, J., "A conceptual and operational definition of personal innovativeness in the domain of information technology", Information Systems Research, Vol.9, No.2, 1998, pp.204-215. https://doi.org/10.1287/isre.9.2.204
  3. Agarwal, R., & Prasad, J., "Are individual differences germane to the acceptance of new technologies?", Decision Sciences, Vol.30, No.2, 1999, pp.361-391. https://doi.org/10.1111/j.1540-5915.1999.tb01614.x
  4. Ajzen, I., & Fishbein, M., "Understanding attitudes and predicting social behavior", Englewood Cliffs, NJ: Prentice-Hall, 1980.
  5. Ajzen, I., "The theory of planned behavior", Organizational Behavior and Human Decision Process, Vol.50, No.2, 1991, pp.179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  6. AL-Majali, M., & Nik Mat, N.K., "Modeling the Antecedents of Internet Banking Service Adoption (IBSA) in Jordan: A Structural Equation Modeling (SEM) approach", Journal of Internet Banking and Commerce, Vol.16, No.1, 2011, pp.1-15.
  7. Anderson, R.E., & Srinivasan, S.S., "E-satisfaction and e-loyalty: A contingency framework", Psychology & Marketing, Vol.20, No.2, 2003, pp.123-138. https://doi.org/10.1002/mar.10063
  8. Bagozzi, R. P., & Yi, Y., "On the evaluation of structural equation models", Journal of the Academy of Marketing Science, Vol. 16, No. 1, 1988, pp. 74-94. https://doi.org/10.1007/BF02723327
  9. Bansal, H. S., Taylor, S. F., & James, Y. S., " 'Migrating' to new service providers: Toward a unifying framework of consumers' switching behaviors", Journal of the Academy of Marketing Science, Vol.33, No.1, 2005, pp.96-115. https://doi.org/10.1177/0092070304267928
  10. Barnes, W., Gartland, M., & Stack, M., "Old habits die hard: Path dependency and behavioral lock-in", Journal of Economic Issues, Vol.38, No.2, 2004, pp.371-378. https://doi.org/10.1080/00213624.2004.11506696
  11. Bauer, R. A., "Consumer behavior at risk taking", Proceedings, American Marketing Association, 1960.
  12. Belanche, D., Casalo', L. V., Guinali'u, M., "Website usablity consumer satisfaction and the intention to use a website: The moderating effect of perceived risk", Journal of Retailing and Consumer Services, Vol.19, No.1, 2012, pp.124-132. https://doi.org/10.1016/j.jretconser.2011.11.001
  13. Bhattacherjee, A., "Understanding information systems continuance. An expectation-confirmation model", Mis Quarterly, Vol.25, No.3, 2001, pp.351-370. https://doi.org/10.2307/3250921
  14. Buttner, O. B., Schulz, S., & Silberer, G., "Perceived risk and deliberation in retailer choice: Consumer behavior towards online pharmacies", Advances in Consumer Research, Vol.33, 2005, pp.197-202.
  15. Cao, S.-Y., & Yin, H.-X., "Trust and Habit in E-Service Continuance: An Integrated Model", Journal of Computational Information Systems, Vol.6, No.11, 2010, pp.3595-3604.
  16. Cenfetelli, R. T., & Schwarz, A. (in press). Identifying and testing the inhibitors of technology usage intentions. Information Systems Research. doi: 10.1287/isre.1100.0295.
  17. Chang, H.H., "An empirical evaluation of performance measurement systems for total quality management", Total Quality Management & Business Excellence, Vol.17, No.8, 2006, pp.1093-1109. https://doi.org/10.1080/14783360600941795
  18. Chang, H. H., Wang, Y.-H., & Yang, W.-Y., "The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value", Total Quality Management & Business Excellence, Vol.20, No.4, 2009, pp.423-443.
  19. Chen, Y.-Y., Huang, H.-L., Hsu, Y.-C., Tseng, H.-C., & Lee, Y.-C., "Confirmation of Expectations and Satisfaction with the Internet Shopping: The Role of Internet Self-efficacy", Computer and Information Science, Vol.3, No.3, 2010, pp.14-22.
  20. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R., "Uer acceptance of computer technology: A comparison of two theoretical models", Management Science, Vol.35, No.8, 1989, pp.983-1003.
  21. Diener, E., Smith, H., & Fujita, F., "The personality structure of affect", Journal of Personality and Social Psychology, Vol.69, No.1, 1995, pp.130-141. https://doi.org/10.1037/0022-3514.69.1.130
  22. Fornell, C., & Larcker, D. F., "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol. 18, No. 1, 1981, pp. 39-50. https://doi.org/10.2307/3151312
  23. Fraedrich, J. P., & Ferrell, O. C., "The impact of perceived risk and moral philosophy type on ethical decision making in business organizations", Journal of Business Research, Vol.24, No.4, 1992, pp.283-295. https://doi.org/10.1016/0148-2963(92)90035-A
  24. Gefen, D., "TAM or just plain habit: A look at experienced online shoppers", Journal of End User Computing, Vol.15, No.3, 2003, pp.1-13.
  25. Hair, J. F. Jr., Anderson, R. E., Tatham, R., and Black, W. C., Multivariate Data Analysis, 5th edition, Prentice-Hall, Englewood Cliffs, NJ, 1998.
  26. Herzberg, F., Mausner, B., & Snyderman, B., "The motivation to work", New York: Wiley, 1959.
  27. Herzberg, F., "One more time: How do you motivate employees?" Harvard Business Review, Vol.65, No.5, 1987, pp.109-120.
  28. Hou, A. C. Y., Chern, C.-C., Chen, H.-G., & Chen, Y.-C., " 'Migrating to a new virtual world': Exploring mmorpg switching through human migration theory", Computers in Human Behavior, Vol.27, No.5, 2011, pp.1892-1903. https://doi.org/10.1016/j.chb.2011.04.013
  29. Hsu, J. S.-C., "Understanding the role of satisfaction in the formation of perceived switching value", Decision Support Systems, Vol.59, March 2014, pp.152-162. https://doi.org/10.1016/j.dss.2013.11.003
  30. Hung, S., Ku, C., & Chang, C., "Critical factors of WAP services adoption: An empirical study", Electronic Commerce Research and Applications, Vol.2, No.1, 2003, pp.42-60. https://doi.org/10.1016/S1567-4223(03)00008-5
  31. Kang, Y.-S., Min, J.-Y., Kim, J.-K., Lee, H.-S., "Roles of alternative and self-oriented perspectives in the context of the continued use of social network sites", International Journal of Information Management, Vol.33, No.3, 2013, pp.496-511. https://doi.org/10.1016/j.ijinfomgt.2012.12.004
  32. Keil, M., Tan, B. C. Y., Wei, K., Saarinen, T., Tuunainen, V., & Wassenaar, A., "A cross-cultural study on education of commitment behavior in software projects", MIS Quarterly, Vol.24, 2000, pp.299-325. https://doi.org/10.2307/3250940
  33. Kim, B., "An empirical investigation of mobile data service continuance: Incorporating the theory of planned behavior into the expectation-confirmation model", Expert Systems with Applications, Vol.37, No.10, 2010, pp.7033-7039. https://doi.org/10.1016/j.eswa.2010.03.015
  34. Kim, G., Shin, B., & Lee, H. G., "A study of factors that affect user intentions toward email service switching", Information & Management, Vol.43, No.7, 2006, pp.884-893. https://doi.org/10.1016/j.im.2006.08.004
  35. Kim, H.-W. & Kwahk, K.-Y., "Comparing the usage behavior and the continuance intention of mobile Internet services", Eighth World Congress on the Management of eBusiness, Toronto, Canada, 2007.
  36. Kim, H.W., Chan, H.C., & Gupta, S., "Value-based adoption of mobile internet: an empirical investigation", Decis. Support. Syst., Vol.43, No.1, 2007, pp.111-126. https://doi.org/10.1016/j.dss.2005.05.009
  37. Kuo, Y., & Yen, S., "Towards an understanding of the behavioral intention to use 3G mobile value-added services", Computers in Human Behavior, Vol.25, No.1, 2009, pp.103-110. https://doi.org/10.1016/j.chb.2008.07.007
  38. Lee, S., Shin, B., & Lee, H. G., "Understanding post-adoption usage of mobile data services: The role of supplier-side variables", Journal of the Association for Information Systems, Vol.10, No.12, 2009, pp.860-888. https://doi.org/10.17705/1jais.00217
  39. Lewicki, R. J., McCallister, D. J., & Bies, R. J., "Trust and distrust: New relationships and realities", Academy of Management Review, Vol.23, No.3, 1998, pp.438-458.
  40. Lian, J.-W., David C. Y., & Wang, Y.-T., "An exploratory study to understand the critical factors affecting the decision to adopt cloud computing in Taiwan hospital", International Journal of Information Management, Vol.34, No.1, 2014, pp.28-36. https://doi.org/10.1016/j.ijinfomgt.2013.09.004
  41. Liao, C., Palvia, P., Lin, H.-N., "The roles of habit and web site quality in e-commerce", International Journal of Information Management, Vol.26, No.6, 2006, pp.469-483. https://doi.org/10.1016/j.ijinfomgt.2006.09.001
  42. Liao, C., Lin, H. N., & Liu, Y. P., "Predicting the use of pirated software: A contingency model integrating perceived risk with the theory of planned behavior", Journal of Business Ethics, Vol.91, No.2, 2010, pp.237-252. https://doi.org/10.1007/s10551-009-0081-5
  43. Limayem, M., Hirt, S. G., & Cheung, C. M. K., "How habit limits the predictive power of intention: The case of information systems continuance", MIS Quarterly, Vol.31, No.4, 2007, pp.705-737. https://doi.org/10.2307/25148817
  44. Lin, G., Fu, D., Zhu, J., & Dasmalchi, G., "Cloud computing: It as a service", IEEE IT Professional, Vol.12, No.5, 2009, pp.36-41.
  45. Lin, T.-C., Wu, S., Hsu, J. S.-C., & Chou, Y.-C., "The integration of value-based adoption and expectation-confirmation models: An example of IPTV continuance intention", Decision Support Systems, Vol.54, No.1, 2012, pp.63-75. https://doi.org/10.1016/j.dss.2012.04.004
  46. Lin, C. A., "Exploring personal computer adoption dynamics", Journal of Broadcasting and Electronic Media, Vol.42, No.1, 1998, pp.95-112. https://doi.org/10.1080/08838159809364436
  47. Liu, C.-T., Guo, Y. M., & Lee, C.-H., "The effects of relationship quality and switching barriers on customer loyalty", International Journal of Information Management, Vol.31, No.1, 2011, pp.71-79. https://doi.org/10.1016/j.ijinfomgt.2010.05.008
  48. Mariana Carroll, Paula Kotze & Alta van der Merwe. 2012. Securing Virtual and Cloud Environments. In: Cloud Computing and Services Science, Service Science: Research and Innovations in the Service Economy), edited by I. Ivanov et al., DOI 10.1007/978-1-4614-2326-3 4, (C) Springer Science+Business Media, LLC 2012.
  49. Marston, S., Li, Z., Bandyopadhyay, S., Zhang, J., & Ghalsasi, A., "Cloud computing-the business perspective", Decision Support Systems, Vol.51, No.1, 2011, pp.176-189. https://doi.org/10.1016/j.dss.2010.12.006
  50. Midgley, D. F., & Dowling, G. R., "Innovativeness: The concept and its measurement", Journal of Consumer Research, Vol.4, No.4, 1978, pp.229-242. https://doi.org/10.1086/208701
  51. Miller, M., "Cloud computing: Web-based application that change the way you work and collaborate online", QUE Publishing, 2009.
  52. Mossberg, Walter S., "Google Stores, Syncs, Edits in the Cloud". The Wall Street Journal. Retrieved 2012-04-25.
  53. Orbell, S., Blair, C., Sherlock, K., & Conner, M., "The theory of planned behavior and ecstasy use: Roles for habit and perceived control over taking versus obtaining substances", Journal of Applied Social Psychology, Vol.31, No.1, 2001, pp.31-47. https://doi.org/10.1111/j.1559-1816.2001.tb02480.x
  54. Ouellette, J. A., & Wood, W., "Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior", Psychological Bulletin, Vol.124, No.1, 1998, pp.54-74. https://doi.org/10.1037/0033-2909.124.1.54
  55. Pallis, G., "Cloud computing: The new frontier of internet computing", IEEE Internet Computing, Vol.14, No.5, 2010, pp.70-73.
  56. Park, S.C., & Ryoo, S.Y., "An empirical investigation of end-users' switching toward cloud computing: A two factor theory perspective", Computers in Human Behavior, Vol.29, No.1, 2013, pp.160-170. https://doi.org/10.1016/j.chb.2012.07.032
  57. Pavlou, A. P., "Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model", International Journal of Electronic Commerce, Vol.7, No.3, 2003, pp.69-103.
  58. Polites, G. L., "Counterintentional habits as an inhibitor of technology acceptance", In Proceedings of the 2005 southern association for information systems conference, 2005.
  59. Polites, G. L., & Karahanna, E. K., "Shackled to the status quo: the inhibiting effects of incumbent system habit, switching costs, and inertia on new system acceptance", MIS Quarterly, Vol.36, No.1, 2012, pp.21-42.
  60. Prashant Gupta, A. Seetharaman, & John Rudolph Raj, "The usage and adoption of cloud computing by small and medium businesses", International Journal of Information Management, Vol.33, No.5, 2013, pp.861-874. https://doi.org/10.1016/j.ijinfomgt.2013.07.001
  61. Rayport, J. F., & Heyward, A. (2009). "Envisioning the cloud: The next computing paradigm and its implication for technology policy". Accessed May 2011.
  62. Rogers, E. M., & Shoemaker, F. F., "Communication of innovations", New York: The Free Press, 1971.
  63. Rogers, E.M., "Diffusion of Innovations", Free Press: New York, 1983.
  64. Rogers, E. M., "Diffusion of innovations (4th ed.)", New York: Free Press, 1995.
  65. Stone, R. N., & Gronhaug, K., "Perceived risk: Further consideration for the marketing discipline", European Journal of Marketing, Vol.27, No.3, 1993, pp.39-50.
  66. Taylor, S., & Todd, P. A., "Understanding information technology usage: A test of competing models", Information Systems Research, Vol.6, No.2, 1995, pp.144-175. https://doi.org/10.1287/isre.6.2.144
  67. Vanessa Ratten, "Entrepreneurial and ethical adoption behaviour of cloud computing", The Journal of High Technology Management Research, Vol.23, No.2, 2012, pp.155-164. https://doi.org/10.1016/j.hitech.2012.06.006
  68. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D., "User acceptance of information technology: Toward a unified view", Mis Quarterly, Vol.27, No.3, 2003, pp.425-478. https://doi.org/10.2307/30036540
  69. Venkatesh, V., Thong, J. Y. L., & Xu, X., "CONSUMER ACCEPTANCE AND USE OF INFORMATION TECHNOLOGY: EXTENDING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY", MIS Quarterly, Vol.36, No.1, 2012, pp.157-178.
  70. Verplanken, B., Aarts, H., and Van Knippenberg, A. "Habit, Information Acquisition, and the Process of Making Travel Mode Choices," European Journal of Social Psychology, Vol.27, No.5, 1997, pp.539-560. https://doi.org/10.1002/(SICI)1099-0992(199709/10)27:5<539::AID-EJSP831>3.0.CO;2-A
  71. Wang, Y. S., Wang, Y. M., Lin, H. H., & Tang, T., "Determinants of user acceptance of internet banking: An empirical study", International Journal of Service Industry Management, Vol.14, No.5, 2003, pp.501-519. https://doi.org/10.1108/09564230310500192
  72. Yang, K. C. C., "Exploring factors affecting the adoption of mobile commerce in Singapore", Telematics and Informatics, Vol.22, No.3, 2005, pp.257-277. https://doi.org/10.1016/j.tele.2004.11.003
  73. Ye, C., Seo, D., Desouza, K., Sangareddy, S. P., & Jha, S., "Influences of it substitutes and user experience on post adoption user switching: An empirical investigation", Journal of the American Society for Information Science and Technology, Vol.59, No.13, 2008, pp.2115-2132. https://doi.org/10.1002/asi.20921
  74. Ye, C., & Potter, R., "The role of habit in post-adoption switching of personal information technologies: A push, pull and mooring model", DIGIT 2007 Proceedings, 2007, Paper 7.

Cited by

  1. Effects of ICT Device Ownership on Consumers' Digital Piracy Behavior vol.23, pp.4, 2014, https://doi.org/10.5859/KAIS.2014.23.4.169