한국조리학회지 (Culinary science and hospitality research)

  • 제20권1호
  • /
  • Pages.89-104
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  • 2014
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  • 2466-0752(pISSN)
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  • 2466-1023(eISSN)
한국조리학회 (Culinary Society of Korean Academy)
권호 표지

소비자의 인구통계학적 특성에 따른 선호메뉴 유형에 관한 연구: 대구.경북을 중심으로

A Study on the Effects of Demographic Characteristics of Consumers on Types of Preferred Menu: Focusing on Daegu and Gyongbuk Region

  • 이원갑 (계명문화대학교 호텔항공외식관광학부) ;
  • 김기진 (영남대학교 외식산업학전공)
  • Lee, Won-Gab (Department of Hotel, Tourism & Catering, Keimyung College University) ;
  • Kim, Gi-Jin (Department of Food Service Industry, Yeungnam-University)
  • 투고 : 2013.08.06
  • 심사 : 2014.01.30
  • 발행 : 2014.02.28
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초록

본 연구는 소비자들의 성별, 결혼여부, 연령, 최종학력, 직업, 월평균 소득 등과 같은 인구통계학적특성에 따라 다양한 메뉴 즉, 업종, 식재료, 조리법, 맛, 음식온도 등에 대한 선호도를 살펴보고자 하였다. 본 연구의 목적을 달성하기 위해 대구 경북지역의 커피숍, 지하철 등에서 일반 소비자를 대상으로 설문조사를 실시하였다. 조사는 2013년 1월 5일부터 1월 10일까지 약 6일간 진행되었고, 307부가 최종분석에 사용되었다. 분석결과 인구통계학적특성에 따라 업종 별(한식, 양식, 중식, 일식, 뷔페, 약선음식, 분식)에 따라 가장 많은 차이를 보였다. 그 차이를 살펴보면, 결혼여부, 연령, 학력, 직업에 따라 유의한 차이를 보였다. 대체로 기혼자는 한식과 약선음식을 선호하는 것으로 나타났고, 미혼은 양식, 중식, 뷔페, 분식 등을 더 선호하는 것으로 나타났다. 또한, 젊은 소비자들은 양식, 중식, 뷔페, 분식을 선호하는 것으로 나타났고, 연령대가 높은 소비자들은 한식을 더 선호하는 것으로 나타났다. 또한, 미혼자이면서 젊은 소비자는 쇠고기, 돼지고기 메뉴를 좋아하고, 기혼자이면서 40대 이상인 소비자는 야채메뉴를 좋아하는 것으로 나타났다. 아울러 40대 이상보다 30대 이하가 볶음 메뉴와 튀김메뉴를 더 좋아하는 것으로 나타났다.

The purpose of this study was to investigate the effects of demographic characteristics such as gender, marital status, age, educational level, job and monthly income on the preferred menu classified by type of food, food material, cooking method, taste and food temperature. A survey was performed from the 5th to 10th of January, 2013 among consumers in such places as coffee shops and subway stations located in Daegu and Gyeongbuk region, and finally 307 data sets were used for analysis. The results of analysis showed that the strongest effects of demographic characteristics were observed in preferred menu classified by type of food(i.e. Korean, Western, Chinese, Japanese, buffet, herbal and instant foods), and the differences by marital status, age, educational level, job were statistically significant. In particular, the married consumers tended to prefer Korean and herbal foods, while the unmarried ones preferred western, Chinese, buffet and instant food. Moreover, the younger ones tended to prefer western, Chinese, buffet and instant foods, while the older ones preferred to eat Korean food. The younger unmarried ones liked beef and pork dishes, while the married ones over their forties tended to prefer vegetable dishes. The consumers less than or equal to their thirties tended to prefer roasted and fried foods compared to ones over their thirties.

키워드

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