한국유기농업학회지 (Korean Journal of Organic Agriculture)

  • 제22권1호
  • /
  • Pages.47-65
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  • 2014
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  • 1229-3571(pISSN)
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  • 2287-819X(eISSN)
한국유기농업학회 (Korean Association of Organic Agriculture)
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농촌관광마을 체험객의 친환경농산물 구매영향요인분석

A Study on Attribution of Purchasing Environment-Friendly Agricultural Products in Villages for Rural Tourism

  • 서환석 (동국대학교 식품산업관리학과 대학원) ;
  • 황재현 (동국대학교 서울캠퍼스 식품산업관리학과)
  • 투고 : 2014.01.03
  • 심사 : 2014.02.28
  • 발행 : 2014.03.30
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초록

Environment-friendly agricultural products in villages for rural tourism not only are very crucial as a pull factor that attracts tourists but also can serve as a way out for the development of rural areas. Experiences of agricultural products and local dishes can revitalize rural tourism and act as attractors that draw tourists to farm villages for tourism consistently. This study examines factors affecting rural experience tourists' purchase of environment-friendly agricultural products, thereby suggesting marketing strategies for promoting the consumption of environment-friendly agricultural products of villages for rural tourism.

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참고문헌

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