Journal of Environmental Science International (한국환경과학회지)

The Korean Environmental Sciences Society (한국환경과학회)
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A Study on Tourist Psychological Capacity of Scenic and Historic Area and Its Influencing Factors - A Case Study of Mount Tai Scenic Spot

  • Cao, Lin-Sen (Forestry College, Shandong Agricultural University) ;
  • Piao, Yong-Ji (Horticultural Science and Engineering College, Shandong Agricultural University) ;
  • Zhang, Rui (Forestry College, Shandong Agricultural University) ;
  • Cho, Tae-Dong (Department of Environmental Landscape Architecture, Gangneung-Wnoju National University)
  • Received : 2014.02.03
  • Accepted : 2014.04.11
  • Published : 2014.05.30
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Abstract

Tourist Psychological Capacity (TPC) is an important issue of the Tourism Capacity research. We gained the tourist satisfaction through the questionnaire investigation in Mount Tai Scenic Area and obtained the tourist satisfaction function using SPSS17.0 regression analysis method. Then we got the best psychological capacity of tourists with the Marginal Satisfaction Method. Finally we verified the influencing factors on TPC. The study found that the best TPC of Mount Tai Scenic Area is 10323 persons; Female shows lower TPC than male. Moreover, female satisfaction is more easily influenced by visitors' number increasing than male satisfaction; TPC plays negative correlation with the increasing of age. Teenagers and adults have no much difference in TPC, but the seniors present a relatively lower TPC than other; The higher education, the smaller TPC.

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References

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