References
- Aaker, D. A. (1991), Managing Brand Equity. Capitalising on the Value of a Brand Name, Free Press: New York.
- Aaker, D. A.(1996), "Measuring Brand Equity across Products and Markets", California Management Review, Vol. 38, No. 3, pp. 102-120. https://doi.org/10.2307/41165845
- Atilgan, E., Aksoy, S. and Akinci, S.(2005), "Determinants of the Brand Equity: A Verification Approach in the Beverage Industry in Turkey", Marketing Intelligence & Planning, Vol. 23, No. 3, pp. 237-248. https://doi.org/10.1108/02634500510597283
- Barwise, P.(1993), "Brand Equity: Snark of Boojum?", International Journal of Research in Marketing, Vol. 1, pp. 93-104.
- Chen, C. -F. and Tseng, W. -S. (2010), "Exploring Customer-based Airline Brand Equity: Evidence from Taiwan", Transportation Journal, Vol. 49, No. 1, pp. 24-34.
- Cheng, E. W. L. and Li, H.(2001), "Analytic Hierarchy Process: An Approach to Determine Measures for Business Performance", Measuring Business Excellence, Vol. 5, No. 3, pp. 30-37. https://doi.org/10.1108/EUM0000000005864
- Chung, T. W., Jang, H. M. and Han, J. K.(2013), "Financial-based Brand Value of Incheon International Airport", The Asian Journal of Shipping and Logistics, Vol. 29, No. 2, pp. 267-286. https://doi.org/10.1016/j.ajsl.2013.08.008
- Davis, D. F., Golicic, S. L. and Marquardt, A. J.(2008), "Branding a B2B Service: Does a Brand Differentiate a Logistics Service Provider?", Industrial Marketing Management, Vol. 37, pp. 218-227. https://doi.org/10.1016/j.indmarman.2007.02.003
- Ding, J. -F., Lee, K. -L. and Lin, S. -C.(2011), "An Empirical Study on Assessing Brand Equity for Global Shipping Carrier-based Logistics Service Providers", African Journal of Business Management, Vol. 5, No. 16, pp. 6756-6763.
- Fafaliou, I., Lekakou, M. and Theotokas, I.(2006), "Is the European Shipping Industry Aware of Corporate Social Responsibility? The Case of the Greek-owned Short Sea Shipping Companies", Marine Policy, Vol. 30, pp. 412-419. https://doi.org/10.1016/j.marpol.2005.03.003
- Farquhar, P. H.(1989), "Managing Brand Equity", Marketing Research, Vol. 1, No. 3, pp. 24-33.
- Guzman, F. (2005), A Brand Building Literature Review. Excerpt from PhD Thesis Brand Building Towards Social Values: Associating to Public Goods. ESADE.
- Ishida, T. and Fukushige, M.(2010), "The Effects of Fishery Harbor-based Brands on the Brand Equity of Shore Fish: An Empirical Study of Branded Mackerel in Japan", Food Policy, Vol. 35, No. 5, pp. 488-495. https://doi.org/10.1016/j.foodpol.2010.04.004
- Jang, H. M. and Kim, S. Y.(2012), "Customer Loyalty and Logistics Service Performance in Maritime Transport", Journal of Korean Navigation and Port Research, Vol. 36, No. 9, pp. 753-761. https://doi.org/10.5394/KINPR.2012.36.9.753
- Keegan, W., Moriarty, S. and Duncan, T. (1995), Marketing, Prentice Hall: Englewood Cliffs.
- Keller, K. L.(1993), "Conceptualising, Measuring, and Managing Customer-Based Brand Equity", Journal of Marketing, Vol. 57, No. 1, pp. 1-22.
- Keller, K. L. (2002), Branding and Brand Equity, Bart Weitz, Robin Wensley, eds. Handbook of Marketing. Sage Publication: London, UK, pp. 151-178.
- Keller, K. L. (2003), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Pearson Education Limited: Harlow.
- Kim, G. S., Chung, T. W. and Kwak, K. S.(2002), "A Study on the Brand Equity of Port using Conjoint Analysis", Journal of Korean Navigation and Port Research, Vol. 26, No. 2, pp. 45-51.
- Kim, W. G. and Kim, H. -B.(2004), "Measuring Customer-based Restaurant Brand Equity", Cornell Hotel and Restaurant Administration Quarterly, Vol. 45, No. 2, pp. 115-131. https://doi.org/10.1177/0010880404264507
- Korea Institute for Industrial Economics & Trade and Policies (2002), Report on Evaluation of Brand Value.
- Lassar, W., Mittal, B. and Sharma, A.(1995), "Measuring Customer-based Brand Equity", Journal of Consumer Marketing, Vol. 12, No. 4, pp. 11-19. https://doi.org/10.1108/07363769510095270
- Lee, D. H.(2012), "Survey on Multifaceted Role of Shipping Industry and Measures to Improve Public Perception", Journal of Korea Port Economic Association, Vol. 28, No. 3, pp. 127-150.
- Lu, C. S., Lin, C. -C. and Tu, C. -J.(2009), "Corporate Social Responsibility and Organisational Performance in Container Shipping", International Journal of Logistics Research and Applications: A Leading Journal of Supply Chain Management, Vol. 12, No. 2, pp. 119-132. https://doi.org/10.1080/13675560902749373
- Monthly Maritime Korea (2013), How do Shipping Companies Communicate With World?
- Motameni and Shahrokhi(1998), "Brand Euqity Valuation: A Global Perspective", Journal of Product and Management, Vol. 7, No. 4, pp. 275-290. https://doi.org/10.1108/10610429810229799
- Pappu, R., Quester, P. G. and Cooksey, R. W.(2005), "Consumer-based Brand Equity: Improving the Measurement - Empirical Evidence", Journal of Product & Brand Management, Vol. 14, No. 3, pp. 143-154. https://doi.org/10.1108/10610420510601012
- Stank, T. P., Goldsby, T. J., Vickery, S. K. and Savitskie, K.(2003), "Logistics Service Performance: Estimating Its Influence on Market Share", Journal of Business Logistics, Vol. 24, No. 1, pp. 27-55. https://doi.org/10.1002/j.2158-1592.2003.tb00031.x
- Supphellen, M. and Nygaardsvik, I.(2002), Testing Country Brand Slogans: Conceptual Development and Empirical Illustration of a Simple Normative Model, The Journal of Brand Management, Vol. 9, No. 4, pp. 385-395. https://doi.org/10.1057/palgrave.bm.2540085
- Saaty, T. L.(2001), Decision Making for Leaders : The Analytic Hierarchy Process for Decisions in a Complex World, RWS Publications.
- Trueman, M., Klemm, M. and Giroud, A.(2004), "Can a City Communicate? Bradford as a Corporate Brand", Corporate Communications: An International Journal, Vol. 9, No. 4, pp. 317-330. https://doi.org/10.1108/13563280410564057
- Tuominen, P.(1999), "Managing Brand Equity", The Finnish Journal of Business Economics, Vol. 1, pp. 65-100.
- Yoo, B. and Donthu, N.(2001), "Developing and Validating a Multidimensional Consumer-based Brand Equity Scale", Journal of Business Research, Vol. 52, pp. 1-14. https://doi.org/10.1016/S0148-2963(99)00098-3
- Zeithaml, V. A.(1988), "Consumer Perceptions of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence", Journal of Marketing, Vol. 52, No. 3, pp. 2-22. https://doi.org/10.2307/1251446
Cited by
- Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry vol.9, pp.2, 2018, https://doi.org/10.1108/JIABR-11-2014-0041