Journal of Fisheries and Marine Sciences Education (수산해양교육연구)

The Korean Society for Fisheries and Marine Sciences Education (한국수산해양교육학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Importance-Satisfaction Analysis of Consignment Sale Factors of Fisheries Cooperatives -A Case of the Oyster Hanging Fisheries Cooperatives-

산지수협 위판요인의 중요도·만족도 분석 - 굴 수하식 수협을 사례로 -

  • Received : 2014.02.12
  • Accepted : 2014.03.17
  • Published : 2014.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

In order to enhance consignment sale businesses of fisheries cooperatives, it is needed to seek measures to accept needs of customers who use the fisheries cooperatives consignment sale market by examining recognition of fishermen. Thus, the purpose of this study is to develop measurement items and scales of the consignment sale factors for fishermen of the fisheries cooperatives port consignment sale market, and to determine the difference between consignment sale factors importance and satisfaction of fishermen. For this, it conducted a survey targeting fishermen who use the fishery product port market consignment sale of the oyster hanging fisheries cooperatives. It used the Importance-Satisfaction Analysis (ISA) for an analysis tool.

Keywords

References

  1. Chang Hong-Suk.Kang Jong-Ho.Gim Bong-Tae(2007). The Countermeasures of Seafood District Suppliers Followed By Spread of Large Scale Retailers, Korea Maritime Institute.
  2. Cho Heung-Rae(2002). Study on the improvement of fisheries products marketing structure : in the case of Tong Young, Master s Paper, Gyeongsang National University.
  3. Duke, C. R. and Persia, M. A. (1996). Performanceimportance analysis of escorted tour evaluations. Journal of Travel and Tourism Marketing. 5,no.3:207-223. https://doi.org/10.1300/J073v05n03_03
  4. Engel, James F. Roger D. Blackwell. and Paul W. Miniard(1986). Consumer Behavior, Fifth Edition, Chicago: Dryden.
  5. Jang Young-Soo(2011). Fisheries marketing, Pukyong National University.
  6. Jeon Chang-Gon(1998). An Analysis on the Marketing Channels and Margin over Marine Products, Korean journal of food marketing economics Vol.15(2), 141-158.
  7. Martilla, J. J. and James, J. C. (1997). Importance-Performance analysis, Journal of Marketing, 41no1, 13-17.
  8. Kim Young-Mi et al(2008). Evaluation of Competencies Required for Hotel Employees According to Hotel Divisions Using Importance- Performance Analysis, Tourism and leisure research, Vol.20(4), 199-219.
  9. Lee Kang-Woo(2000). A Study on Improving the Fisheries Products Distribution Structure, The Journal of Fisheries Business Administration, Vol.31(1), 33-54.
  10. Matzler, K. Sauerwein, E. and Heischmit, K. A.(2003). Importance-performance analysis revisited: The role of the factor structure of customer satisfaction, The Service Industries Journal, 23(2).
  11. Oh. H. M.(2001). Revisiting Importance-performance analysis. Tourism Management, 22(4).
  12. Park Gwi-Dong(2002), A Study of the Fisheries Cooperatives on Affecting Factors for Customer Satisfaction - Based on the FFC for each business in Gyeongnam area, Master s Paper, Changwon National University.
  13. Park Joon-Mo(2012), A Study on Marketing Business of Fisheries Cooperatives in Korea, Korean Society for Cooperative Studies, Vol.30(1).
  14. Smali, A. C.(1975). Use of Segmmtation Index to Measure Story Loyalty, Journal of Retailing, 51, 51-60.
  15. Tonge, J. and Moore, S. A.(2006). Importancesatisfaction analysis for marine-park hinterlands: A Western Australian case study. Tourism Management, 28(0), 768-776.