Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on Style Types and Characteristics of Fashion Victims -Focus on Korean Celebrities-

패션 희생자의 스타일 유형과 특성에 관한 연구 -한국 셀러브리티를 중심으로-

  • Joo, Shinyoung (Reserch Institute of Human Ecology, Seoul National University) ;
  • Ha, Jisoo (Reserch Institute of Human Ecology, Seoul National University)
  • 주신영 (서울대학교 생활과학연구소) ;
  • 하지수 (서울대학교 생활과학연구소)
  • Received : 2013.12.30
  • Accepted : 2014.02.03
  • Published : 2014.02.28
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Abstract

This study classifies types of fashion victims and identifies an internal value system that works for their fashion selection. This study reviewed the definition of 'fashion victim' by tracing similar terms such as fashion terrorist, fashion loser, and worst dresser. We classified fashion styles of fashion victims into four types based on an analysis of articles that pertained to Korean celebrities' fashion and image data. The first type is the fashion style of those who dress without any consideration of body shape. The second type is the style for those who have little consideration in regards to personal image. The third type is the style of those who choose a fashion with excessive decoration. The fourth type is the style for those who use too many fashion items at the same time. Based on a consistent analysis of fashion styles, this study identified the internal value system believed to be working in fashion victims' fashion selection. This study presents three internal value system characteristics. The first is the fetishism that is revealed when fashion victims wear expensive clothes or fashion items that are believed to reveal their personal identity and social status. The second is the blindness which becomes apparent when they follow a fashion in vogue indiscriminately without considering a personal image or body shape. The third is an excessiveness shown when individuals select clothes with too many beads or feathers that are decorative and rich in volume.

Keywords

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