Journal of the Korean Operations Research and Management Science Society (한국경영과학회지)

The Korean Operations Research and Management Science Society (한국경영과학회)
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Analysis of Product-Service Integration Effect using Choice-based Conjoint Analysis

선택형 컨조인트 분석(Choice-based Conjoint Analysis)을 통한 제품-서비스 통합 효과 분석

  • Received : 2013.09.17
  • Accepted : 2014.01.07
  • Published : 2014.03.31
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Abstract

PSS (Product-Service System) is a competitive strategy for a service company or a servitized manufacturer. We investigate the product-service integration effect in a mobile phone service industry. Using choice-based conjoint analysis, we measure main and interaction effects of product and service. We collected a sample of size 171 from a college student group in Seoul, Korea. We find the existence of the interaction effect of product and service in PSS and show the direction of PSS strategy using main and interaction effect.

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References

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