제품관여 수준에 따라 소셜 정보가 추천 성능에 미치는 영향

The Effects of Social Information on Recommendation Performance According to the Product Involvement Level

With the rapid increase of social network usage, there are emerging trends of adopting social information among online users in building recommendation system. This study aims to investigate whether the additional usage of social information can improve recommendation performance in recommendation system and how much the improvement can be different according to the product involvement level. As an experiment result, social information does not affect positively to the recommendation accuracy but affect significantly to the recommendation quality. Also social information contributed more sensitively to the improvement of recommendation quality in high product involvement domain.