한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제16권3호
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- Pages.15-31
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- 2014
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- 1229-7240(pISSN)
외모에 대한 사회문화적 태도가 남성 소비자의 의복구매행동과 외모관리행동에 미치는 영향
The Effects of Sociocultural Attitudes toward Appearance on Male Consumers' Apparel Buying Behavior and Appearance Management Behavior
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이미숙
(공주대학교 의류상품학과)
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Lee, Mi-Sook
(Dept. of Fashion Design & Merchandising, Kongju National University)
- 투고 : 2014.03.17
- 심사 : 2014.05.28
- 발행 : 2014.09.30
초록
The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's
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