Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 16 Issue 3
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- Pages.15-31
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- 2014
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- 1229-7240(pISSN)
The Effects of Sociocultural Attitudes toward Appearance on Male Consumers' Apparel Buying Behavior and Appearance Management Behavior
외모에 대한 사회문화적 태도가 남성 소비자의 의복구매행동과 외모관리행동에 미치는 영향
- Lee, Mi-Sook (Dept. of Fashion Design & Merchandising, Kongju National University)
- 이미숙 (공주대학교 의류상품학과)
- Received : 2014.03.17
- Accepted : 2014.05.28
- Published : 2014.09.30
Abstract
The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's
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