한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제16권4호
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- Pages.63-77
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- 2014
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- 1229-7240(pISSN)
외모에 대한 사회문화적 태도와 객체화 신체의식이 남성 소비자의 외모관리행동에 미치는 영향
The Effects of Sociocultural Attitude toward Appearance and Objectified Body Consciousness on Male Consumer'Appearance Management Behavior
- 이미숙 (공주대학교 의류상품학과)
- Lee, Mi-Sook (Dept. of Fashion Design & Merchandising, Kongju National University)
- 투고 : 2014.08.08
- 심사 : 2014.09.22
- 발행 : 2014.12.31
초록
The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's
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