산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)

  • 제37권4호
  • /
  • Pages.245-250
  • /
  • 2014
  • /
  • 2005-0461(pISSN)
  • /
  • 2287-7975(eISSN)
한국산업경영시스템학회 (Society of Korea Industrial and System Engineering)
권호 표지
DOI QR코드

DOI QR Code

다구찌 기법을 적용한 기업가지향성과 재무성과에 관한 실증적 연구

A Study on Entrepreneurial Orientation and Financial Performance using Taguchi Method

  • 김용준 (인천대학교 산업경영공학과) ;
  • 정영배 (인천대학교 산업경영공학과)
  • Kim, Yong-Jun (Department of Industrial and Management Engineering, Incheon National University) ;
  • Chung, Young-Bae (Department of Industrial and Management Engineering, Incheon National University)
  • 투고 : 2014.11.21
  • 심사 : 2014.12.08
  • 발행 : 2014.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this study is to introduce a empirical study of using Taguchi Method for the Entrepreneurial Orientation and Financial Performance. In this study, three factors of Entrepreneurial Orientation, innovation, pro-activity and risk taking, are used of the control factors and an element, period of establishment, is chosen as a noise factor. In order to carry out this research, we obtained 200 survey sheets and performed the reliability and validity analysis of the questionnaires and then the experiment was conducted by Taguchi's experimental design. To improve Financial Performance under the noise factor of period of establishment, optimal condition are as follows; the two factors of Entrepreneurial Orientation, innovation, pro-activity should be maintained to a high level. Also, other factor, risk taking should be performed as the level that the company has maintained. Through this paper, we find out that Taguchi method is applicable for analysis of questionnaire.

키워드

참고문헌

  1. Cornwall, J.R. and Perlman, B., Organizational Entrepreneurship, Boston-Irvin, 1990, Hornewood, IL.
  2. Covin, J.G. and Slevin, D.P., Strategic Management of Small Firm in Hostile and Benign Environment. Strategic Management Journal, 1989, Vol. 10, p 75-87. https://doi.org/10.1002/smj.4250100107
  3. Hampton, G.M. and Hampton, D.L., Relation ship of professionalism, rewards, market orientation and job satisfaction among medical professionals; The case of Certified Nurse-Midwives. Journal of Business Research, 2004, Vol. 57, p 1042-1053. https://doi.org/10.1016/S0148-2963(02)00356-9
  4. Joseph, J. Pignatiello, Jr. and John, S. Ramberg., Discuss about : Raghu N. Kackarʼs Taguchi Method. Journal of Quality Technology, 1985, Vol. 17, No. 4, p 198-206.
  5. Kickul, J. and Gundry, L.K., Prospecting for Strategic Advantage : The Proactive Entrepreneurial Personality and Small Firm Innovation. Journal of Small Business Management, 2002, Vol. 40, No. 2, p 85-97. https://doi.org/10.1111/1540-627X.00042
  6. Li, Y., Liu, Y., and Zhao, Y., The role of market and entrep-reneurship orientation and internal control in the new product development activities of Chinese firms. Industrial Marketing Management, 2006, Vol. 35, No. 3, p 336-347. https://doi.org/10.1016/j.indmarman.2005.05.016
  7. Lumpkin, G.T. and Dess, G.G., Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance. Academy of Management Review, 1996, Vol. 21, No. 1, p 135-172.
  8. Miller, D., The correlates of entrepreneurship in the three types of firms. Management Science, 1983, Vol. 29, p 770-791. https://doi.org/10.1287/mnsc.29.7.770
  9. Mintzberg, H., Strategy-making in three modes, California Management Review, Vol. 16, p 44-53.
  10. Morris, M.H. and Paul, G.W., The Relationship Between Entrepreneurship and Marketing in Established Firms. Journal of Business Venturing, 1987, Vol. 2, p 247-259. https://doi.org/10.1016/0883-9026(87)90012-7
  11. Rogers, E.M. and Shoemaker, F., Communication of Innovation, Free Press, New York, NY, 1971.
  12. Sexton, D.L. and Bowman, N., The Entrepreneur : A Capable Executive and More. Journal of Business Venturing, 1985, Vol. 1, No. 1, p 129-140. https://doi.org/10.1016/0883-9026(85)90012-6
  13. Venkatraman, N., Strategic orientation of business enterprises : The construct, dimensionality, and measurement. Management Science, 1989, Vol. 35, p 942-962. https://doi.org/10.1287/mnsc.35.8.942
  14. Yeo, H.U. and Chung, Y.B., A Study on the Effects of the Market Orientation on Enterprise Management Performance : Focused on the Manufacturer in the small Businesses. Society of Korea Industrial and Systems Engineering, 2014, Vol. 37, No. 3, p 1-7.
  15. Zhou, K.Z., Gao, G.Y., Yang, Z., and Zhou, N., Developing strategic orientation in China : antecedents and consequences of market and innovation orientations. Journal of Business Research, 2005, Vol. 58, No. 8, p 1049-1058. https://doi.org/10.1016/j.jbusres.2004.02.003