Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Effects of Operating Systems Platform Characteristics on the Network Effect and Intention to Use Operating Systems

운영체제 플랫폼 특성이 네트워크 효과와 운영체제 사용의도에 미치는 영향에 관한 연구

  • Received : 2013.11.11
  • Accepted : 2014.01.20
  • Published : 2014.01.28
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Abstract

The purpose of this research is to look upon the smartphone market from the perspective of business ecosystems and to extract the critical success factors of OS platforms. Furthermore, this research aims to verify the effect of those factors on increasing utility resulting from the rising number of users as well as on intention of use. In order to do this, OS compatibility and OS upgradability were presented as the major characteristics of OS platforms and a logical causal relationship between network effect and intention to use which shows the increase of utility according to the number of users was established which was then followed by an empirical analysis. The results of the research showed that OS compatibility and OS upgradability both had positive effects on network effect and intention to use. By presenting the characteristics of OS platforms, a subject which has lacked pervious empirical studies, and establishing a logical causal relationship for the role platform characteristics play in the formation of business ecosystem in the smartphone market, it is expected that the findings of this research will contribute greatly not only academically but also in practical applications.

본 연구의 목적은 스마트폰 시장을 기업생태계 관점으로 바라보고 운영체제 플랫폼의 핵심 성공요인을 도출하고자한다. 그리고 제시한 요인들이 사용자수 증가에 따른 효용의 증가와 사용의도에 직접적으로 어떤 영향을 미치는지 검증하는데 있다. 이를 위해 운영체제 플랫폼의 주요 특성을 OS 호환성, OS향상가능성으로 제시하고, 사용자수에 따른 효용증가를 나타내는 네트워크 효과와 사용의도 간의 논리적 인과관계 설정하고 실증 분석했다. 연구결과, 운영체제의 OS호환성과 OS향상가능성은 네트워크 효과와 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 연구결과는 그동안 실증연구가 되지 않았던 운영체제 플랫폼 특성을 제시하고, 스마트폰 시장의 기업생태계 구축에 있어 플랫폼 특성이 어떤 역할을 했는지 논리적인 인과관계를 제시하여 학문적으로 뿐만 아니라 실무적으로도 크게 기여했다고 판단된다.

Keywords

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