Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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An assessment model for PL-product companies based on the Analytic Hierarchy Process

AHP 기반 PL상품 업체 평가모델

  • Choi, So-Young (Department of Industrial Management Engineering, Korea University) ;
  • Kim, Yong-Min (Department of Industrial Management Engineering, Korea University) ;
  • Lee, Hong-Chul (Department of Industrial Management Engineering, Korea University)
  • 최소영 (고려대학교 산업경영공학과) ;
  • 김용민 (고려대학교 산업경영공학과) ;
  • 이홍철 (고려대학교 산업경영공학과)
  • Received : 2013.09.24
  • Accepted : 2014.01.09
  • Published : 2014.01.31
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Abstract

This paper addresses an assessment model for selecting PL(Private Level) product companies. The proposed model extracts the weights of evaluation elements based on AHP(Analytic Hierarchy Process). These evaluation elements are from real-world instances in a domestic hyper market. Especially, the model points at food products which constitute a large portion of entire profits in the market. In this model, we first classify the 54 evaluation elements into 4 layers and secondly carry out a survey with relevant specialists based on them. We also estimate the weights of evaluation elements according to pairwise comparisons from the survey, and propose them as a quantitative alternative which can be applied in real-world problems. Finally, the pilot-study is conducted to compare the proposed model with the existing simple summation method. From this study, HACCP system assessment and Review(0.279281), Transportation(0.117706) and Fundamental law observance(0.066392) are presented as the key evaluation elements for selecting PL product companies. The proposed model facilitates the company selection among those candidate companies which is not easy to determine the superiority by reflecting the importance of evaluation elements.

본 연구는 PL(Private Level)상품 업체 선정을 위한 평가모델을 다룬다. 제안하는 평가모델은 AHP(Analytic Hierarchy Process)를 기반으로 다수의 평가항목에 대한 가중치를 도출한다. 평가항목은 국내 대형마트에서 활용하는 실 업체 선정기준으로, 특히 매출 비중이 높은 식품품목을 대상으로 한다. 식품품목에 대한 54개의 평가항목을 4단계로 계층화 하며, 이를 기반으로 해당 업계 전문가들을 대상으로 한 설문을 수행한다. 설문을 통해 형성한 쌍대비교를 활용하여 평가항목 별 가중치를 추정하며, 이를 실 산업에서 활용 가능한 정량적 대안으로서 제안한다. 마지막으로, 제안하는 평가모델과 기존의 단순합산방식을 비교하는 평가모델 검증을 포함한다. 연구를 통해 PL상품 업체 선정에 중요도가 높은 요소로 HACCP 검증 및 유효성 평가 (0.279281), 운송(원료 입고 및 제품 출하) (0.117706), 법규 준수 중점 관리 (0.066392)를 선별하였다. 제안하는 평가모델은 기존방식으로 우위를 판단하기 힘든 대안들에 대하여 평가 항목의 중요도를 반영함에 따라 업체 선정이 용이한 결과를 제시함을 검증하였다.

Keywords

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