참고문헌
- Boris S, Aleksandra PK, Damijan M. 2004. The relationships among perceived quality, perceived risk and perceived product value. J. Product Brand Manag., 13(23):156-167 https://doi.org/10.1108/10610420410538050
- Chang ML, Wu WY. 2012. Revisiting perceived risk in the context of online shopping: an alternative perspective of decision-making styles. J. Psychol. Mark., 29(5):35-47
- Je MJ, Kim YG. 2011. The relationships of blogger's trust, perceived risk, benefit and intention to purchase in restaurants. Korean J. Foodserv. Manag. Soc., 14(3):157-174
- Jun HM, 2013. The effect of foodservice consumer's perceived risk and value on social Commerce usage intention: focused on the technology acceptance model. Korean J. Foodserv. Manag. Soc., 16(6):199-222
- Jung HS, Yoon HH. 2010. A study on the effects of perceived service quality in upscale Korean restaurants upon customer's feeling response and revisit intent. Korean J. Food Cookery Sci., 26(2):129-137
- Kim Y, Kim EK, Choe JS. 2013. A Study on the food purchasing behavior characteristics of rural housewives on Bibongmyeon, Hwaseong. J. Korean Soc. Food Cult., 28(6): 553-561 https://doi.org/10.7318/KJFC/2013.28.6.553
- Klerck D, Sweeney JC. 2007. The effect of knowledge types on consumer-perceived risk and adoption of genetically modified foods. J. Psychol. Mark., 24(2):314-325
- Laroche M, Gorcon HGM, Jasmin B, Zhiyong Y. 2004. Exploring how intangibility affects perceived risk. J. Serv. Res. May, 6(4):373-389 https://doi.org/10.1177/1094670503262955
- Lee SH, Lee HR. 2012. The effect of the wine consumers according to the level of involvement in perceived risk and information search on consumer satisfaction. Korean J. Foodserv. Manag. Soc., 15(4): 297-319
- Martin SS, Camarero C. 2009. How perceived risk affects online buying. J. Online inf. rev., 33(4):223-231
- Mittal B. 2002. Services communications: from mindless tangibility to meaningful massages. J. Serv. Mark., 16(5):421-31
- Pi SM, Sangruang J. 2011. The perceived risks of online shopping in Taiwan. J. Soc. behav. personal., 39(2):87-97
- Pierre C, Brian W, Gilles L. 2000. A benefit congruency framework of sales promotion effectiveness. J. Mark., 64(4):65-81
- Shim SI, Lee Y. 2011. Consumer's perceived risk reduction by 3D virtual model. Int. J. Retail Distrib. Manag., 39(12):107-118
- Srivastava K, Sharma NK. 2011. Exploring the multidimensional role of involvement and perceived risk in brand extension. Int. J. Commer. Manag.t, 21(4):49-57
- Yelkur R. 2000. Customer satisfaction and the services marketing mix. J. Prof. Serv. Mark., 21(1):10-19
- Yim SB. 2012. The effect of a italy restaurant's physical environment on the emotional responses and purchasing intention. Korean J. Food Serv. Manag., 15(6):93-115
- Yoon TH. 2013. The influence of tangible clue of raw-fish restaurants on consumers' emotional responses & repurchasing behavior in east-northern area of Kangwonprovince. Korean J. Food Cookery Sci., 29(5):533-541 https://doi.org/10.9724/kfcs.2013.29.5.533
- Zeithaml VA, Bitner MJ, Gremler DD. 2011. Services Marketing. McGRAW. HILL 4th. pp 25
피인용 문헌
- Difference in Additional Marketing Satisfaction by Lifestyle of Korean Restaurant Customers vol.30, pp.5, 2015, https://doi.org/10.7318/KJFC/2015.30.5.587