Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
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An Impact of the Characteristics of Individual Household and Its Shopping Behavior on the Purchase Prices of Fruits

가구특성 및 쇼핑행태가 과일 구입가격에 미치는 영향

  • 최세현 (부산대학교 농업경제학과) ;
  • 조재환 (부산대학교 농업경제학과) ;
  • 윤승원 (부산대학교 농업경제학과)
  • Received : 2014.09.05
  • Accepted : 2014.10.07
  • Published : 2014.12.31
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Abstract

This study probed into some characteristics of the urban household such as household income, number of the household, age distribution of the family members, their characteristics of shopping behavior such as the shopping place, types of the packaging and the characteristics of the time series, using consumer panel data of the Rural Development Administration (RDA). It further examined how the above factors affect fruit purchasing prices and then estimates the degree of the influence by each factor. The study looked at the purchase of apples, pears, tangerines, and oranges - the most favorite fruits in Korea. The results of this study can be utilized as the basic information for marketing strategies and/or for the establishment of future policy plans related to fruits consumption.

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References

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