Video Ranking Model: a Data-Mining Solution with the Understood User Engagement

Nowadays as video services grow rapidly, it is important for the service providers to provide customized services. Video ranking plays a key role for the service providers to attract the subscribers. In this paper we propose a weekly video ranking mechanism based on the quantified user engagement. The traditional QoE ranking mechanism is relatively subjective and usually is accomplished by grading, while QoS is relatively objective and is accomplished by analyzing the quality metrics. The goal of this paper is to establish a ranking mechanism which combines the both advantages of QoS and QoE according to the third-party data collection platform. We use data mining method to classify and analyze the collected data. In order to apply into the actual situation, we first group the videos and then use the regression tree and the decision tree (CART) to narrow down the number of them to a reasonable scale. After that we introduce the analytic hierarchy process (AHP) model and use Elo rating system to improve the fairness of our system. Questionnaire results verify that the proposed solution not only simplifies the computation but also increases the credibility of the system.