Korea Journal of Hospital Management (한국병원경영학회지)
- Volume 19 Issue 4
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- Pages.34-44
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- 2014
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- 1226-6299(pISSN)
The Effect of DINESCAPE on the Patient Satisfaction, and Long-Term Relationship in the Plastic Surgery -Focusing on Chinese Patients-
성형외과 다인스케이프(DINESCAPE)가 환자만족과 장기적 관계유지의도에 미치는 영향 -중국인 환자를 중심으로-
- Yang, ZhengHua (Department of Business Administration, Graduate School of Gyeongsang National University) ;
- Kim, Saebum (Department of Business Administration, Graduate School of Gyeongsang National University)
- Received : 2014.11.07
- Accepted : 2014.12.19
- Published : 2014.12.30
Abstract
The objective of this study is to analyze the effects of DINESCAPE on patient satisfaction and the intention of maintaining long-term relationship for Chinese Patients who received medical services at plastic surgery clinics in South Korea. For an empirical analysis, a total of 250 respondents were surveyed from may 1 to october 20, 2014. Of these, 200 respondents were considered to be reliable for statistical analysis. According to the analysis results, among the components of DINESCAPE, atmosphere, cleanliness, convenience and accessibility, employees service, and the convenience of using the websites had positive effects on patient satisfaction, which exerted a positive effect on the intention of maintaining long-term relationship with patients.