참고문헌
- 박성주, "협업 필터링 기반 상품 추천에서의 평가 횟수와 성능", 한국경영과학회지, 제31권, 제2호(2006), pp.27-39.
- 백승익, 송영석, "온라인 게임의 속성이 온라인 게이머들의 선호도에 미치는 영향에 대한 탐색적인 연구", 한국경영과학회지, 제29권, 제1호 (2004), pp.71-85.
- 이웅규, 권정일, "온라인 게임에서의 플로우와 플로우에 영향을 미치는 요인 및 재사용의도의 관계에 대한 장르별 비교", 한국경영과학회지, 제30권, 제4호(2005), pp.131-150.
- 조남재, 백승익, 류경문, "온라인 게임 충성도에 미치는 영향요인에 관한 연구", 한국경영과학회지, 제26권, 제2호(2001), pp.85-96.
- 한국콘텐츠진흥원, 2013 대한민국 게임백서 요약본, 2013.
- Alba, J.W. and J.W. Hutchinson, "Dimensions of Consumer Expertise," Journal of Consumer Research, Vol.13, No.4(1987), pp.411-454. https://doi.org/10.1086/209080
- Anderson, E.W. and M.W. Sullivan, "The antecedents and consequences of customer satisfaction for firms," Marketing science, Vol.12, No.2(1993), pp.125-143. https://doi.org/10.1287/mksc.12.2.125
- Blattberg, R.C. and J. Deighton, "Manage Marketing by the Customer Equity Test," Harvard Business Review, Vol.74, No.4 (1996), pp.136-144.
- Campbell, D. and F. Frei, "Cost structure, customer profitability, and retention implications of self-service distribution channels: Evidence from customer behavior in an online banking channel," Management Science, Vol.56, No.1(2010), pp.4-24. https://doi.org/10.1287/mnsc.1090.1066
- Chang, C., "The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store," Journal of Interactive Marketing, Vol.25, No.3(2011), pp.159-168. https://doi.org/10.1016/j.intmar.2011.04.001
- Cegarra-Navarro, J.G. and F. Dewhurst, "Linking Organizational Learning and Customer Capital through an Ambidexterity Context : An Empirical Investigation in SMEs 1," The International Journal of Human Resource Management, Vol.18, No.10(2007), pp.1720-1735. https://doi.org/10.1080/09585190701570882
- Crosby, L.A. and N. Stephens, "Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry," Journal of Marketing Research, Vol.24, No.4(1987), pp.404-411. https://doi.org/10.2307/3151388
- Davis, F.D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly, Vol.13, No.3(1989), pp.319-340. https://doi.org/10.2307/249008
- Dube, J., G.J. Hitsch, and P.E. Rossi, "State Dependence and Alternative Explanations for Consumer Inertia," The RAND Journal of Economics, Vol.41, No.3(2010), pp.417-445. https://doi.org/10.1111/j.1756-2171.2010.00106.x
- Fleming, J.H., C. Coffman, and J.K. Harter, "Manage Your Human Sigma," Harvard Business Review, Vol.83, No.7(2005), pp.106-114.
- Gupta, S. and V. Zeithaml, "Customer metrics and their impact on financial performance," Marketing Science, Vol.25, No.6(2006), pp. 718-739. https://doi.org/10.1287/mksc.1060.0221
- Heskett, J.L., W.E. Sasser, and C.W. Hart, Service Breakthroughs-Changing the Rules of the Game, The Free Press, NewYork, 1990.
- Howard, M., R. Vidgen, P. Powell, and J. Powell, "Exploring the Use of QPID : A Collaborative Study of B2B in the Automotive Industry," Omega, Vol.35, No.4(2007), pp.451-464. https://doi.org/10.1016/j.omega.2005.09.001
- Kuss, D.J., J. Louws, and R.W. Wiers, "Online Gaming Addiction? Motives Predict Addictive Play Behavior in Massively Multiplayer Online Role-Playing Games," Cyberpsychology, Behavior, and Social Networking, Vol.15, No.9(2012), pp.480-485. https://doi.org/10.1089/cyber.2012.0034
- Lattin, J.M. and L. McAlister, "Using a Variety-seeking Model to Identify Substitute and Complementary Relationships Among Competing Products," Journal of Marketing Research, Vol.22, No.3(1985), pp.330-339. https://doi.org/10.2307/3151429
- Lewis, M., "The influence of loyalty programs and short-term promotions on customer retention," Journal of Marketing Research, Vol.41, No.3(2004), pp.281-292. https://doi.org/10.1509/jmkr.41.3.281.35986
- Lewis, M., "Customer acquisition promotions and customer asset value," Journal of Marketing Research, Vol.43, No.2(2006), pp.195-203. https://doi.org/10.1509/jmkr.43.2.195
- Lo, D., M. Ghosh, and F. Lafontaine, "The Incentive and Selection Roles of Sales Force Compensation Contracts," Journal of Marketing Research, Vol.48, No.4(2011), pp.781-798. https://doi.org/10.1509/jmkr.48.4.781
- Manchanda, P., J.P. Dubé, K.Y. Goh, and P.K. Chintagunta, "The Effect of Banner Advertising on Internet Purchasing," Journal of Marketing Research, Vol.43, No.1(2006), pp.98-108. https://doi.org/10.1509/jmkr.43.1.98
- Neckerman, K.M. and R.M. Fernandez, "Keeping a Job : Network Hiring and Turnover in a Retail Bank," Research in the Sociology of Organizations, Vol.20(2003), pp.299-318. https://doi.org/10.1016/S0733-558X(02)20011-7
- Neslin, S., S. Gupta, W. Kamakura, J. Lu, and C. Mason, "Defection Detection : Measuring and Understanding the Predictive Accuracy of Customer Churn Models," Journal of Marketing Research, Vol.43, No.2(2006), pp.204-211. https://doi.org/10.1509/jmkr.43.2.204
- Oliver, R., Satisfaction : A Behavioral Perspective on the Consumer, McGraw-Hill, New York, 1997.
- Osborne, M., "Consumer Learning, Switching Costs, and Heterogeneity : A Structural Examination," Quantitative Marketing and Economics, Vol.9, No.1(2011), pp.25-70. https://doi.org/10.1007/s11129-010-9092-x
- Pritchard, J.O., "A Member's Lifetime Value," Association Management, Vol.43, No.6(1991), pp.35-39.
- PWC, Globlal Entertainment and Media Outlook, 2013.
- Reinartz, W.J. and V. Kumar, "On the Profitability of Long-life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing," The Journal of Marketing, Vol.64, No.4(2000), pp.17-35. https://doi.org/10.1509/jmkg.64.4.17.18077
- Rethans, A.J., J.L. Swasy, and L.J. Marks, "Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial length : A Test of the Two-factor Model," Journal of Marketing Research, Vol.23, No.1 (1986), pp.50-61. https://doi.org/10.2307/3151776
- Robey, D., M.C. Boudreau, and G.M. Rose, "Information Technology and Organizational Learning : A Review and Assessment of Research," Accounting Management and Information Technologies, Vol.10, No.2(2000), pp.125-155. https://doi.org/10.1016/S0959-8022(99)00017-X
- Ryu, G. and L. Feick, "A Penny for Your Thoughts : Referral Reward Programs and Referral Likelihood," Journal of Marketing, Vol.71, No.1(2007), pp.84-94.
- Schmitt, P., B. Skiera, and C.V. Bulte, "Referral Programs and Customer Value," Journal of Marketing, Vol.75, No.1(2011), pp.46-59. https://doi.org/10.1509/jmkg.75.1.46
- Shin, S., S. Misra, and D. Horsky, "Disentangling Preferences and Learning in Brand Choice Models," Marketing Science, Vol.31, No.1(2012), pp.115-137. https://doi.org/10.1287/mksc.1110.0680
- Yee, N., "Motivations for Play in Online Games," CyberPsychology and Behavior, Vol.9, No.6(2006), pp.772-775. https://doi.org/10.1089/cpb.2006.9.772
- Yee, N., The Proteus Effect : Behavioral Modification via Transformations of Digital Self-representation, Diss. Stanford University, 2007.
- Yi, Y., "A Critical Review of Consumer Satisfaction," Review of Marketing, Vol.4, No.1(1990), pp.68-123.
- Wu, C. and H.L. Chen, "Counting Your Customers : Compounding Customer's In-store Decisions, Interpurchase Time and Repurchasing Behavior," European Journal of Operational Research, Vol.127, No.1(2000), pp.109-119. https://doi.org/10.1016/S0377-2217(99)00326-4
- Zeithaml, V.A. and A. Parasuraman, "Service Quality," MSI Relevant Knowledge Series, 2004.