한국산학기술학회논문지 (Journal of the Korea Academia-Industrial cooperation Society)

  • 제14권11호
  • /
  • Pages.5411-5416
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  • 2013
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  • 1975-4701(pISSN)
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  • 2288-4688(eISSN)
한국산학기술학회 (The Korea Academia-Industrial cooperation Society)
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연예매니지먼트 기업성과에 관한 영향 연구

A Study on the Influence of systematization of Entertainment Company

  • 투고 : 2013.10.15
  • 심사 : 2013.11.07
  • 발행 : 2013.11.30
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초록

연예매니지먼트 시스템의 기업성과 등 측정도구에 대한 신뢰도 검증을 위해 크론바하 알파 계수를 산출하였으며, 크론바하 알파 계수가 0.7이상으로 나타나 측정도구에 대한 신뢰도는 양호하였다. 또한 측정도구의 타당성 검증을 위해 탐색적 요인분석을 실시하였으며 요인분석 결과 측정도구에 대한 타당성은 확보되었다. 가설인 연예매니지먼트 시스템의 기업성과에 유의한 영향관계를 보이는가를 알아보기 위해 두 개의 소 가설을 설정하여 분석하여 모두 유의한 영향요소가 있음으로 채택하였다. 이는 논자가 인식하고 있던 이론과 선행연구를 토대로 구성하여 연구에 대한 어느 정도의 성과는 예측되었다. 하지만 연구물이 부족한 분야에 뜻하지 않게 상의한 결과에 대해서는 후속연구가 활발히 이루어져 연예매니지먼트의 이론적 확립이 필요하며, 유사한 학문과의 학문적 교류를 통한 재정립이 요구됨을 시사한다.

To verify confidence of the measurement such as Firm performance of Entertainment system, Cronbach's alpha coefficient were measured and showed 0.7 or higher alpha values. Feasibility of the measurement is also ensured by exploratory factor analysis. This thesis are formulated and analyzed as two little hypotheses to make certain that systematization of entertainment company influences on the performance. As a result, the two hypotheses are significant influential factors on the performance of entertainment company. The result are somewhat predicted because it was constructed by theories and preceding research which the researcher had already recognized. But this study was conducted to provide suggestions to establish a theory of entertainment industry by active follow-up studies for resolving will-less different results in this field due to a lack of the proceding research. And it is required to be established through the academic interchange among the similar studies.

키워드

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