Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Influence of systematization of Entertainment Company

연예매니지먼트 기업성과에 관한 영향 연구

  • Received : 2013.10.15
  • Accepted : 2013.11.07
  • Published : 2013.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

To verify confidence of the measurement such as Firm performance of Entertainment system, Cronbach's alpha coefficient were measured and showed 0.7 or higher alpha values. Feasibility of the measurement is also ensured by exploratory factor analysis. This thesis are formulated and analyzed as two little hypotheses to make certain that systematization of entertainment company influences on the performance. As a result, the two hypotheses are significant influential factors on the performance of entertainment company. The result are somewhat predicted because it was constructed by theories and preceding research which the researcher had already recognized. But this study was conducted to provide suggestions to establish a theory of entertainment industry by active follow-up studies for resolving will-less different results in this field due to a lack of the proceding research. And it is required to be established through the academic interchange among the similar studies.

연예매니지먼트 시스템의 기업성과 등 측정도구에 대한 신뢰도 검증을 위해 크론바하 알파 계수를 산출하였으며, 크론바하 알파 계수가 0.7이상으로 나타나 측정도구에 대한 신뢰도는 양호하였다. 또한 측정도구의 타당성 검증을 위해 탐색적 요인분석을 실시하였으며 요인분석 결과 측정도구에 대한 타당성은 확보되었다. 가설인 연예매니지먼트 시스템의 기업성과에 유의한 영향관계를 보이는가를 알아보기 위해 두 개의 소 가설을 설정하여 분석하여 모두 유의한 영향요소가 있음으로 채택하였다. 이는 논자가 인식하고 있던 이론과 선행연구를 토대로 구성하여 연구에 대한 어느 정도의 성과는 예측되었다. 하지만 연구물이 부족한 분야에 뜻하지 않게 상의한 결과에 대해서는 후속연구가 활발히 이루어져 연예매니지먼트의 이론적 확립이 필요하며, 유사한 학문과의 학문적 교류를 통한 재정립이 요구됨을 시사한다.

Keywords

References

  1. Bae, Jeong-bae, "The Effect of Korean Wave Start's Activities on Firm's Market Value," master's thesis, Hanyang University, pp. 27-38, 2013
  2. Korea Creative Content Agency, "The introduction of the registration system of entertainment management companies and the plan to activate entertainment management industry", pp.6-15, 25-34, 2012
  3. Cho, In-hee, "A study on the effect brand personality of Entertainment Companies on the Corporate Image: focusing on the acting of product image, non-product image of Entertainment Companies," Ph. d, Kyonggi University, pp. 9-15, 2009
  4. Jeong-bae, Park, "A Study on the Systemization of Entertainment Industry," International Conference on Convergence Technology, pp. 714-715, 2013
  5. Park Sun Ha, "A study on the role of a management company in media contents industry in Korea,"master's thesis, Jungang University, 2007
  6. Barry L. Sherman, "Telecommunication Management : The Broadcasting & Cable Industries," NewYork : McGraw-Hill, pp. 22-23, 1987
  7. Massie, J. L., "Essentials of Management, Englewood Cliffs," N.J : Prentice-Hall Inc, 1979.
  8. Seo, Young-ik, "Applying IPA to operating Korea Entertainment-Management Company,"master's thesis, Hanyang University, pp. 8-34, 2010.
  9. Kim Young Sup, "A study on the entertainment management organization and the characteristics of decision making", master's thesis, Hanyang University, pp. 6-19, 2009
  10. Lee Sun Ho, "The characteristics and current status of Korean entertainment management industry", Korean Society for Music Application, Vol.2, 2009
  11. Im, Kyung-min, "A Study Status and Development of Entertainment Managemen,"master's thesis, Yonsei University, p.10, 2001
  12. Ministry of Culture, Sports and Tourism, "Survey of entertainment management industry and a study on the environmental improvement," 2010
  13. Jang, Gyu-soo, "A Study on strategies to improve the Entertainment Management System," Ph. d, Hankuk University of Foreign Studies, pp. 8-11, 2011
  14. HwangBo, Jak, A Study on the Effects of Recognition for Human Resource Management Types and Degree of Labor-Management Cooperation on Corporation Performance; Focus on Urban Railroad Corporations, Ph. d, Hannam University, pp. 32-34, 2012
  15. Kim, Chol-won, "A study on Hotel's Managerial Performance Evaluation Using the BSC,"master's thesis, Chongju University, pp. 9-20, 2002
  16. Lee, Hyeing-mo, "A study of Patent-related Activities affecting the Early Stage Company Performance of Technology-based Start-ups," master's thesis, Hanbat National University, pp. 23-33, 2012
  17. Im, Ho-sun & Kim, Dae-su & Kim, Hong-il, "An Empirical study on Causal Relationship between Performance Measures of Technology-based Startup Firms," Korea Productivity Association, 23(1). 2009
  18. KIm, Na-Yeon, Study on the Effects Social Mission and Social Entrepreneurship on the Performance : focused on the moderating effects of start-up incubating supports, master's thesis, Soongsil University. pp. 33-38, 2012
  19. Lee. Yong-tak, "A Study on Performance Measurement the social entrepreneurship," Journal of human resource management research, 18(3), 2011.
  20. Lee Kwang woo & Kwon, Ju Hyoung, "An Empircal Study on the Effect of Capacity Factors on Profit and Public Outcome of Social Enterprise," Journal of Business Education, 23(1), pp. 261-292, 2009
  21. Jang, Sung-Hee & Bahn, Sung-Sik, The Effects of Entrepreneural Orientation and Markrt Orientation on the Economic and Social Performance of a Social Enterprise, Korean Journal of Business Administration, 23(2), pp. 3482-3485, 3488. 2010
  22. Peredo, A. M. & M. McLean(2006) Social entrepreneurship: A critical review of the concept, Journal of World Business, 41(1), pp 56-65. DOI: http://dx.doi.org/10.1016/j.jwb.2005.10.007
  23. Frishammar, J. & S. A. Horte(2007) Social enterprise in Europe: At the crossroads of market, public polices and third sector, Policy and Society, 29(3). pp. 231-242
  24. Weerawardena, J. & Sulivan, M. G, Investigating Social Entrepreneurship: A Multidimensional Model, Journal of World Business, 41, pp 21-35, 2006 DOI: http://dx.doi.org/10.1016/j.jwb.2005.09.001
  25. Mair. J & Marti, Social Entrepreneurship Research: A Source of Explanation, Prediction, and Delight. Journal of World Business, 41, pp. 36-44, 2006 DOI: http://dx.doi.org/10.1016/j.jwb.2005.09.002
  26. Harold L. Vogel., Entertainment Industry Economics: A Guide for Financial Analysis, Cambridge University Press. 2005, p.37
  27. Nunnally, J. C., Psychometric Theory (2nd Edition), Mcgraw-Hill Book Company, 1978, pp. 295-309.