한국컴퓨터정보학회논문지 (Journal of the Korea Society of Computer and Information)

  • 제18권11호
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  • Pages.181-190
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  • 2013
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  • 1598-849X(pISSN)
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  • 2383-9945(eISSN)
한국컴퓨터정보학회 (Korean Society of Computer Information)
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스마트폰 서비스의 수용적 요인에 관한 연구 : 사용자 관점에서

A Study of Receptive Factors of Smartphone Service from the User's Perspective

  • 최준혁 (김포대학교 e-비즈니스과) ;
  • 백영태 (김포대학교 멀티미디어과) ;
  • 한승진 (경인여자대학교 e-비즈니스과)
  • 투고 : 2013.09.25
  • 심사 : 2013.11.21
  • 발행 : 2013.11.29
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초록

본 논문은 스마트폰 제조업체, 이동통신사 등 관련기업들이 제공하고 있는 다양한 서비스들 중에서 사용자들에게 유용하며 투자 대비 효과가 큰 서비스들이 무엇인지에 대해 사용자 관점에서 고찰하고, 스마트폰을 이용한 새로운 서비스 모델을 구성하는 데 필요한 요소들을 도출하고자 한다. 특히, 계획된 행동이론(Theory of Planned Behavior, TPB)을 적용하여, 태도에 영향을 주는 태도적 신념(Attitudinal Belief), 주관적 규범(Subjective Norms), 통제 신념(Control Belief)을 스마트폰이 제공하는 세부 서비스들 관점에서 설정함으로써 서비스 종류별로 사용자들이 서비스들에 대해 갖고 있는 신념이 태도에 미치는 영향을 분석하였다. 그 결과 태도적 신념 10개 중 5개가 통제적 신념 3개 중 1개가 통계적으로 유의한 것으로 나타났고, 주관적 규범이 높을수록 사용이 높아질 것이라는 가설은 통계적으로 유의하지 않은 것으로 나타났다. 본 논문의 결과를 토대로 이동통신사 및 스마트폰 제조업체에게는 스마트폰을 이용한 새로운 비즈니스 모델을 수립하는데 시사점을 줄 수 있을 것으로 기대한다.

This study first aims to investigate from the users' perspective what service is the most efficient to users and what service is relatively the most effective in contrast to investment among a variety of services provided by smartphone manufacturers, telecommunication companies, and related corporations. In addition, this research suggests implicatively important elements for making the future model of smartphone services. For this end, this study finds out the factors which generate users' positive or negative attitudes towards smartphone use through a questionnaire of those who are using smartphones at present. In particular, by applying Theory of Planned Behavior, this study analyzes the influence exerted by the user's belief towards the kinds of services by setting up Attitudinal Belief, Subjective Norms, and Control Belief which have an influence on attitude from the perspective of smartphone providing detailed services. The results of this study will eventually help the smartphone manufacturers, telecommunication companies, and related corporations to establish smartphone marketing strategy as well as to select the smartphone services which will have popular appeal to their users.

키워드

참고문헌

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  2. 농어촌공사 임직원의 스마트 팜 인식에 미치는 요인 분석 vol.26, pp.3, 2013, https://doi.org/10.7851/ksrp.2020.26.3.115