DOI QR코드

DOI QR Code

대중매체 및 또래영향력과 또래동조성이 청소년 소비자의 소비지향태도와 과시소비행동에 미치는 영향

Influence of Mass Media, Peers' Effects and Conformity on the Consumption-oriented Attitude and Conspicuous Consumption of Adolescent Consumers

  • So, Young-Ha (Department of Child Development and Education, Myong-Ji University) ;
  • Han, You-Jin (Department of Child Development and Education, Myong-Ji University)
  • 투고 : 2013.07.15
  • 심사 : 2013.10.07
  • 발행 : 2013.10.31

초록

The purpose of this study was to investigate adolescent consumers' consumption trends to identify their tendency for conspicuous consumption. To investigate adolescent consumers' consumption factors and conspicuous propensity for consumption, mass media, peers' effects & conformity were examined. The objects of the study are 503 middle and high school students in Seoul. The data were analyzed through frequency analysis, mean, standard deviation, t-test, Pearson's correlation, and hierarchical multiple regression analysis by using SPSS Win 12.0. The major results of this study are as follows: Firstly, the factors of gender, grade and allowance suggest a consumption-oriented attitude and conspicuous consumption is revealed to be the highest among female students rather than male students, and high school students rather than middle school ones. Allowance is significantly correlated with consumption-oriented attitude and conspicuous consumption. Secondly, factors that affect the propensity for the consumption-oriented attitude of adolescent consumers are mass media, peer conformity, and effects. Thirdly, the factors affecting the propensity for the conspicuous consumption of adolescent consumers are peers' effects, mass media, and peer conformity. This investigation could contribute to enhancing the understanding of adolescent consumers.

키워드

참고문헌

  1. An, Y. & Park, M.(2000). Adolescent Consumers Propensity for Conspicuous Consumption and Related Variables. Journal of Korea Home Economics Education Association, 12, 21-32.
  2. Baudrillard, J.(1991). Consumption Communities: The Mythology and Sstructure. Seoul: Moonye Publishing.
  3. Cheon, K.(1986). Study on consumer socialization of adolescents. Unpublished master's thesis. Seoul National University, Seoul.
  4. Cho, H.(2000). A Study on the estimation of the Regional Digital Divide : By applying the technique of the Gini Coefficient. Unpublished master's thesis. Seowon University, Seoul.
  5. Cho, Y.(1996). The Influence that the Adolescent Consumers' Propensity for Materialism and the Reference Groups have on Clothing Conformity : Based upon the survey of the respondents in Ulsan area. Unpublished master's thesis. Ulsan National University, Ulsan.
  6. Han, S. & Kang, L.(2009). A Study on Consumption Tendencies and the Conspicuous Consumption of the Adolescent Consumer. Journal of Korean Home Management Association, 27(2), 139-153.
  7. Hong, H.(2001). The influence of internet advertisement on the purchase activity of the adolescents and a study on the consumer problem. Unpublished master's thesis. Ewha Women's University, Seoul.
  8. Hong, J.(2007). A Study on Conspicuous Consumption of Adolescents - focused in The Parental Child-Rearing Attitudes-. Unpublished master's thesis. Sookmyung Women's University, Seoul.
  9. Jang, H.(2004). A Study of Effect of Adolescents' Internet Use on the Conspicuous Consumption Propensity. Unpublished master's thesis. Chung-ang University, Seoul.
  10. Kim, H. & Lee, S.(2003). A Study on Conspicuous Consumption of Adolescent Consumers. Journal of Korean Home Economics Association, 41(7), 145-156.
  11. Kim, H.(2008). Factors affecting adolescents' Non-functional consumption. Unpublished master's thesis. Korea National University of Education, Seoul.
  12. Kim, J.(1998). A Study about Adolescent Conspicuous Consumption. Unpublished master's thesis. Ewha Women's University, Seoul.
  13. Kim, Y.(1987). A Study on Child's Consumer Skill and Related Factors. Journal of Korean Home Economics Association, 5(1), 3-18.
  14. Kim, Y.(1991). A study on the types and experience of consumer problems. Unpublished doctoral dissertation. Seoul National University, Seoul.
  15. Kwon, M.(2000). A Consumption values and rationality of consumption behavior of adolescent consumers. Unpublished doctoral dissertation. Seoul National University, Seoul.
  16. Labarbera, J.(1988). The Nouveau Riches: Conspicuous Consumption and the Issue of Self-Fulfillment. Research in Consumer Behavior, 179-200.
  17. Lee, E.(1991). The Propensity for Conspicuous Consumption of Adolescent Consumer and Its Related Factors. Journal of Korean Home Management Association, 17(1), 15-32.
  18. Lee, E.(2003). The propensity for conspicuous consumption of middle school students. Unpublished master's thesis. Chung-ang University, Seoul.
  19. Lee, H.(2000). The Relationship between Tendency of Adolescences' Impulse Buying and Their Self-Esteem and Anxiety. Unpublished master's thesis. Sogang University, Seoul.
  20. Lee, J.(2003). An Analysis on Education for Consumers in Social Studies Focusing on Economic Education. Unpublished master's thesis. Ewha Women's University, Seoul.
  21. Lee, K. & Kwon, M.(2000). A Study on Differences of Consumer Values Among Adolescent Consumers Groups. Journal of Korean journal of youth studies, 7(1), 169-193.
  22. Lee, K.(1985). A study on consumer education focusing on the development of adolescent consumer competencies. Unpublished doctoral dissertation. Seoul National University, Seoul.
  23. Lee, M.(2008). A Study on the Consumption-Oriented Attitude and the Impulsive Buying of High School Students. Unpublished master's thesis. Chonnam National University, Gwangju.
  24. Lee, N. & Lee, Y.(1999). The Propensity of Conspicuous Consumption of College Students and Its Determinants. Journal of Korean Home Economics Association, 37(5), 19-29.
  25. Lee, Y.(2000). A Study on the propensity for Conspicious Consumption of Adolescents and It's Influential Variables. Unpublished master's thesis. Sookmyung Women's University, Seoul.
  26. Leibenstein, H.(2008). Bandwagon, Snob and Veblen Effect in the Theory of Consumers' Demand. Quarterly Journal of Economics, 64(2), May, 183-207.
  27. Moore, R. & Moschis, G.(1978). An Analysis of the Acquisition of some Consumer Competencies Among Adolescent. Journal of Consumer Affairs, 12, 276-291.
  28. Moore, R. & Stephens, L.(1979). Some Communication and Demographic Determinants of Adolescent Consumer Learning. Journal of Consumer Research, 2, 80-92.
  29. Moschis, G. & Churchill, G.(1978). Consumer Socialization: A Theoretical and Empirical Analysis. Journal of Consumer Research, 15, 599-609.
  30. Na, S.(2004). A Study on affecting factors for conspicuous consumption of adolescent consumer. Unpublished master's thesis. Inje University, Gimhae.
  31. Oh, J.(2005). University Students' Conspicuous Consumption according to Consumption-Oriented Attitude. Unpublished master's thesis. Sookmyung Women's University, Seoul.
  32. Oh, K(1989). A Study on the peer conformity development of child. Unpublished master's thesis. Sookmyung Women's University, Seoul.
  33. Park, J.(2002). A Study on the Variables to Adolescents' propensity to conspicuous Consumption. Unpublished master's thesis. Ewha Women's University, Seoul.
  34. Pyeon, S(1997). The Consumption-Oriented Attitude and the Propensity for Conspicuous Consumption of Adolescent Consumers. Unpublished master's thesis. Seoul National University, Seoul.
  35. Seo, J. & Suk, B.(1998). The Effects of Materialism Value and Consumption Oriented Attitudes on the Propensity of Conspicuous Consumption of Adolescent Consumers. Journal of the Korean Home Economics Association, 36(3), 131-143.
  36. Shin, J.(2004). The Study on Adolescents ego-Identity and Consumption Pattern. Unpublished master's thesis. Sookmyung Women's University, Seoul.
  37. Son, S.(1997). Consumption Society and the Consumption Culture of Adolescents. Journal of Korean Home Management Association, 15(4), 341-354.
  38. Song, I.(1993). Addictive buying tendencies of consumers. Unpublished doctoral dissertation. Seoul National University, Seoul.
  39. Ward, S.(1974). Consumer Socialization. Journal of Consumer Research, 1, 1-14.
  40. Yoon, S.(2003). A Study on Materialism and Conspicuous Consumption Propensity of Adolescent Consumers. Unpublished master's thesis. Chungnam National University, Daejeon.

피인용 문헌

  1. Effects of High School Student’ Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption vol.55, pp.4, 2017, https://doi.org/10.6115/fer.2017.026
  2. The Effect of Adolescent Chinese Consumers' Clothing Conformity and Interest in Korean Entertainers on their Evaluation and Purchase Intention towards Korean Fashion Products vol.67, pp.7, 2017, https://doi.org/10.7233/jksc.2017.67.7.036