과제정보
This paper has received financial support from Marketing Research Center, Seoul National University. Also, authors thank Minjung Roh and Ross Chu for their research assistance.
Asia Marketing Journal
- 제14권4호
- /
- Pages.189-207
- /
- 2013
- /
- 1598-7868(pISSN)
- /
- 2765-6500(eISSN)
Jeju Air: Branding of a K-Pop Airline
- Chu, Wujin (Seoul National University) ;
- Baek, Eunsoo (Seoul National University) ;
- Ko, Kyungpyo (Jeju Air)
- 발행 : 2013.01.30