Acknowledgement
This paper has received financial support from Marketing Research Center, Seoul National University. Also, authors thank Minjung Roh and Ross Chu for their research assistance.
Asia Marketing Journal
- Volume 14 Issue 4
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- Pages.189-207
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- 2013
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- 1598-7868(pISSN)
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- 2765-6500(eISSN)
Jeju Air: Branding of a K-Pop Airline
- Chu, Wujin (Seoul National University) ;
- Baek, Eunsoo (Seoul National University) ;
- Ko, Kyungpyo (Jeju Air)
- Published : 2013.01.30
Abstract
Keywords