The Journal of the Korea institute of electronic communication sciences (한국전자통신학회논문지)

Korea Institute of Electronic Communication Science (한국전자통신학회)
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A Study on the application of Architectural Business Model Canvas of Urban Single Houses on the Viewpoints of Prosumers

프로슈머관점에서의 단독주택 건축비즈니스모델 캔버스 적용에 관한 연구

  • 황준호 (서울벤처대학원대학교 경영학과) ;
  • 한희 (한독미디어대학원대학교) ;
  • 황찬규 (서울벤처대학원대학교)
  • Received : 2013.08.20
  • Accepted : 2013.10.21
  • Published : 2013.10.31
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Abstract

This paper aims to applying the architectural business model canvas to urban single houses business based on the prosumer concept of knowledge-based economy. For that purpose, current status of housing market are reviewed to compare the characteristics of urban single houses with general apatments, Second, from the viewpoints of prosumers which means the client as both producer and consumer, single house business problems were investigated. Third, for the purpose of improving current business problems, new architectural business model with the help of business model canvas is developed to give the improvement measures.

본 논문은 지식경제시대의 생산소비자개념으로 프로슈머관점에서 본 단독주택의 건축비즈니스모델 캔버스 적용에 관한 연구이다. 이를 위해서 첫째, 최신 주택시장의 실태를 조사하여 단독주택건축의 특성을 공동주택과 비교하였고, 둘째, 고객에서 생산소비자인 프로슈머의 관점으로 전환하여 단독주택 건축비즈니스 문제점을 도출한 후 셋째, 기존 단독주택건축 비즈니스프로세스의 문제점을 개선하는 방안으로 경영디자인기반의 건축 비즈니스모델 캔버스를 통한 건축비즈니스모델의 새로운 방안을 도출하였다.

Keywords

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