한국경영과학회지 (Journal of the Korean Operations Research and Management Science Society)

  • 제38권3호
  • /
  • Pages.1-12
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  • 2013
  • /
  • 1225-1119(pISSN)
  • /
  • 2733-4759(eISSN)
한국경영과학회 (The Korean Operations Research and Management Science Society)
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제약시장에서의 열등제품 효과에 관한 연구

A Study on Inferior Products Effects in the Pharmaceutical Market

  • Jung, Heonsoo (School of Business Administration, Konkuk University) ;
  • Kim, Kyungtae (School of Business Administration, Konkuk University)
  • 투고 : 2013.01.23
  • 심사 : 2013.03.06
  • 발행 : 2013.09.30
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초록

The increased interest in the market movement towards generic products has been observed these days. Throughout the attraction theory, this study first explains how generic product introduction has an impact on original products. This study also shows how the social conformity theory is empirically applied to explanation of the attraction effects regarding generic products.

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참고문헌

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