The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Location Strategy of Sports Oulets to Maximize the Market Share

시장 점유율을 최대로 할 수 있는 스포츠용품점 위치 결정 전략

  • 이상운 (강릉원주대학교 과학기술대학 멀티미디어공학과) ;
  • 이영숙 (강릉원주대학교 문화산업대학 패션디자인학과) ;
  • 최성범 (강릉원주대학교 예술체육대학 체육학과) ;
  • 한태용 (강릉원주대학교 문화산업대학 여성인력개발학과)
  • Received : 2013.01.03
  • Accepted : 2013.06.14
  • Published : 2013.06.30
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Abstract

This paper suggests optimal location algorithm of new firm $A(F_A)^{\prime}s$ p(p$B(F_B)$ already operating q outlets of sports in the market. This algorithm selects top q nodes among $V=V{\backslash}F_B$ nodes that covers maximum nodes based on the shortest distance. Then, q nodes choose next node that has a maximum cover with inclusion-exclusion principle. At the time of same number of cardinality in q sets to pre-defined q, we select the maximum cover node set. This algorithm called by competitive algorithm. The competitive algorithm simply decides the optimal location of the outlets p=1,2,3,4 for q=5. Also, we show that the market share of competitive algorithm can be maximize.

본 논문은 경쟁업체 $F_B$가 q개의 상점을 운영하고 있는 상황에서 신규 업체 $F_A$가 시장 점유율을 최대로 하는 p,(p$V=V{\backslash}F_B$ 후보 노드들 중 최단거리를 기준으로 최대로 확보한 상위 노드들 q개를 선택하였다. q개 노드에 대해 포함-배제 원리를 적용하여 p개의 확보 고객수 합을 구해 경쟁을 통해 최대 값을 가진 노드 집합을 $F_A$의 상점 위치로 결정하는 경쟁 알고리즘이다. 제안된 경쟁 알고리즘은 q=5에 대해 p1,2,3,4의 상점 위치를 최적으로 간단히 결정하였으며, 시장 점유율도 최대로 높일 수 있음을 보였다.

Keywords

References

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