산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)

  • 제36권1호
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  • Pages.36-43
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  • 2013
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  • 2005-0461(pISSN)
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  • 2287-7975(eISSN)
한국산업경영시스템학회 (Society of Korea Industrial and System Engineering)
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이중 재고한계점에 반응하는 고객이탈행위를 고려한 강건한 뉴스벤더 모델

Robust Newsvendor Model with Customer Balking by the Bi-levels of Inventory Threshold

  • 정욱 (동국대학교 경영학과) ;
  • 이세원 (동국대학교 경영학과)
  • Jung, Uk (Department of Management, Dongguk University-Seoul) ;
  • Lee, Se Won (Department of Management, Dongguk University-Seoul)
  • 투고 : 2012.11.01
  • 심사 : 2013.01.21
  • 발행 : 2013.03.31
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초록

Many retailer store managers are experiencing the situation where some customers balk at purchasing products if the stock is low. In this paper, we extend the single period newsvendor model in an environment of customer balking behavior occurring at double threshold inventory levels assuming the chance of sales during balking is a discrete function of inventory level. Our analysis is based on the assumption that only the mean and the variance of demand are known, without assuming any specific distributional form. We derive the explicit general expression of optimal order quantity with unknown distribution of demand with double threshold inventory levels of customer balking. Then, we illustrate the concepts developed here through simple numerical examples and conclude the future research topics under balking situation.

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참고문헌

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