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Synthesis of Primary Studies Related to Clothing Involvement by Meta-analysis

의복관여 효과에 대한 메타분석

  • Lee, Jongnam (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Yu, Haekyung (Dept. of Fashion Industry, Incheon National University)
  • 이종남 (성균관대학교 의상학과) ;
  • 유혜경 (인천대학교 패션산업학과)
  • Received : 2013.01.03
  • Accepted : 2013.03.13
  • Published : 2013.04.30

Abstract

This study analyzes the effect of clothing involvement using meta-analysis. Metal-analysis (the analysis of analyses) is widely used in various academic areas to integrate individual empirical studies and generalize the knowledge of a specific research field. Previous studies regarding clothing involvement published since 1990 were researched from the KISS database using clothing involvement and fashion involvement as a keyword; subsequently, 127 articles were identified. Studies that had insufficient statistics or included clothing involvement as a moderating (or intervening variable) were eliminated; subsequently, 36 articles provided a total of 75 data sets that were used for the final analysis. Dependent variables were grouped into 10 categories to compare the differences between high and low involvement groups. The effect size of clothing involvement was large in non-personal information source; however, it was small in utility, brand royalty and quality. In the 7 categories of relational studies that showed homogeneity, the relation size regarding conformity was smaller than the personal information source.

Keywords

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