수산해양교육연구 (Journal of Fisheries and Marine Sciences Education)

  • 제25권2호
  • /
  • Pages.287-300
  • /
  • 2013
  • /
  • 1229-8999(pISSN)
  • /
  • 2288-2049(eISSN)
한국수산해양교육학회 (The Korean Society for Fisheries and Marine Sciences Education)
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우리나라 해운기업의 인터넷 마케팅 전략에 관한 연구

A Study on the Internet Marketing Strategy in the Korea Shipping Company

  • 투고 : 2012.10.31
  • 심사 : 2012.12.21
  • 발행 : 2013.04.30
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초록

With the advent of the Internet era, most industries are actively taking part in the web-based electronic commerce markets. To come up with the trend, Korean shipping companies have built their own websites and tried to take advantage of the state-of-the-art technology. This paper aims to analyze recent developments in e-commerce of shipping industry and, Also the study suggests several solutions to invigorate the virtual transactions. To analyze recent developments, this paper carries out a cases study on the websites of 5 major shipping companies in Korea. Each sites are evaluated with respect to 4C's(Contents, Commerce, Community, Connection) analysis.

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참고문헌

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