Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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An Empirical Study on the Influence of Store Entrepreneur's Start up Education and Experience before Start up to Performance of Stores

점포창업자의 창업 전 창업교육 및 현장체험이 점포의 운영성과에 미치는 영향에 관한 실증연구

  • Received : 2013.02.15
  • Accepted : 2013.03.07
  • Published : 2013.03.31
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Abstract

This study is on the empirical results of correlation between start up education and experience before start up of a self employer entrepreneur with store and performance of the entrepreneur's store. Many latent self employers are lacking in education and experiences for start up. According to the result, first, practical education on start up influenced on entrepreneur's start up skill, and theoretical education influenced on entrepreneur's entrepreneurship. Second, entrepreneur's experience before start up influenced on both start up skill and entrepreneurship. Third, start up skill influenced on both financial and non financial performance of the entrepreneur's store. Finally, entrepreneurship influenced on both financial and non financial performance of the store.

본 연구는 자영업의 높은 실패율을 낮추고 자영업자의 안정적 사업영위에 기여하고자, 중요한 창업 성공요인인 사전 창업교육 및 현장체험이 실제 점포의 운영성과에 긍정적인 영향을 미치는지 검증하였다. 우리나라는 체계적인 창업교육 프로그램과 사전에 실전경험을 해볼 기회가 충분하지 않다. 게다가 학계의 연구도 부족한 실정이다. 본 연구는 기존 연구의 한계점을 제시하고, 점포 창업자의 창업교육 및 현장체험이 창업스킬과 창업가정신을 함양해 최종적으로 점포의 운영성과로까지 이어지는 과정을 실증 분석하였다. 분석 결과, 실습교육은 창업스킬에, 이론교육은 창업가정신에 각각 영향을 미치고, 현장체험은 창업스킬과 창업가정신에 모두 영향을 미치는 것으로 나타났다. 그리고 창업스킬과 창업가정신은 점포의 재무적 성과와 비재무적 성과에 모두 각각 영향을 미치는 것으로 나타났다. 본 연구는 학문적 시사점 외에, 점포창업자의 창업교육 및 현장체험을 활성화하기 위한 정책방안도 제시하였다.

Keywords

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