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Analyzing the Image Status of Construction Industry and Its Improvement Measures

건설산업의 이미지 실태분석 및 개선방안

  • Received : 2013.07.29
  • Published : 2013.10.25

Abstract

Construction industries in South Korea have taken the lead in reconstructing the nation in the ruin of war in past 20C and the pain of poverty, played a role in the foundation of economic development and taken the important responsibility for improving economic development of the nation and the quality of life by establishing industry based facilities and national life based facilities for development of techniques. Recently, they also account for a great part of economic growth of the nation as a provider of foreign currency as there are many orders of overseas constructions by overseas expansion. Construction industries are based on such positive images while they are considered as negative images such as rough work, poor construction and 3D jobs. As they have influenced teenagers who decided their careers in construction industries, there are many issues such as the lack of young technical talented people and the evasion of having a career in construction industries. In this study, we examined the actual images of construction industries, found the problems on current improvement activities of images in domestic construction industries and conducted a study to suggest solutions of improving images of domestic construction industries by conducting a survey with vacational high school students and academic high school students in order to attract young talented people.

Keywords

References

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