Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Comparative Analysis on the Official Merchandises of Popular Domestic and Foreign Singers

국내·외 대중가수의 공식 상품 현황 비교분석

  • Lee, Misuk (Dept. of Clothing and Textiles, Chonnam National University, Human Ecology Research Institute) ;
  • Chung, Kyunghee (Dept. of Clothing and Textiles, Chonnam National University, Human Ecology Research Institute)
  • 이미숙 (전남대학교 의류학과, 생활과학연구소) ;
  • 정경희 (전남대학교 의류학과, 생활과학연구소)
  • Received : 2013.10.28
  • Accepted : 2013.12.13
  • Published : 2013.12.30
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Abstract

This study analyzes the conditions of merchandises from the popular domestic and foreign. In this study, 845 merchandises of 18 popular singers in Korea and 705 merchandises of 20 popular foreign singers are selected. The results of this study are as follows. First, the highest order of merchandise categories among Korean singers are stationeries and toys, followed by fashion accessories, clothes and interior decoration products. For the foreign singers, the highest order of merchandise categories are clothes, followed by fashion accessories, stationeries and toys, and interior decoration products. Second, the most common characteristics of graphic images on the merchandises from Korean singers are characters and expressions of person and body followed by logos, symbols, and gestures of body. Among the foreign singers, the most common characteristics of graphic images are logos, symbols, and gestures of body followed by logos, symbols. Third, by comparing the price ranges between the Korean and foreign merchandises, it is found that foreign singers' merchandises have a more diverse price range than local ones. The highest ordered price ranges among Korean singers are less than 10,000 won, followed by 10,000~20,000 won and 20,000~30,000 won. Among the foreign singers, the highest ordered price ranges are 20,000~30,000 won, followed by 20,000~30,000 won, and 30,000~40,000 won, and less than 10,000 won.

Keywords

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