Journal of Information Technology Applications and Management
- 제20권4호
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- Pages.263-278
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- 2013
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- 1598-6284(pISSN)
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- 2508-1209(eISSN)
DOI QR Code
SNS 기반 신제품 프로모션 사례 연구
A SNS-based New Products Promotion Case Study
- 투고 : 2013.11.15
- 심사 : 2013.12.23
- 발행 : 2013.12.31
초록
SNS users have increased at rapid rate. Many firms are expected to use SNS, especially in marketing area. This study describes a SNS-based new products promotion case study. We aim to identify how differently SNS users respond to different types of SNS media or SNS contents. In this analysis marketing effects are measured in a number of website hits. The study result shows how the number of user's hits differs upon a combination of SNS media and SNS contents.