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신문에 끼워진 상업용 전단지의 특성 (제 1보) - 발행업종별 전단지의 크기 및 인쇄 형태 -

Characteristics of Commercial Leaflets Sandwiched in Newspaper (Part 1) - The Size and Printing Types of Leaflets according to Business -

  • 윤승락 (경남과학기술대학교 인테리어재료공학과)
  • Yoon, Seung-Lak (Dept. of Interior Materials Engineering, Gyeongnam National University of Science and Technology)
  • 투고 : 2013.11.20
  • 심사 : 2013.12.18
  • 발행 : 2013.12.30

초록

To offer a basic information for the fibers of commercial leaflets, authors examined and analyzed the distribution, size, and printing types of leaflets sandwiched in the newspaper. The number of different leaflet size were almost 30 in two years including B5 ($182{\times}257mm$), A4 ($210{\times}297mm$), B4, ($257{\times}364mm$), A3 ($297{\times}420mm$), and large flyers such as $545{\times}395mm$, and $790{\times}550mm$. The number of different leaflets size were 25 in 2011, which was reduced to 15 in 2012. Both the number and amount of the leaflets were reduced. The high quality leaflets were issued and distributed in the corporate sector and the leaflets issued in other sectors such as shopkeeping, restaurant business, educational institutions were one-sided leaflets printed on single side of the paper. Compared to the previous year, large stores showed the increased number of leaflets but the number of leaflets from restaurant business and educational institutions and building trade were decreased.

키워드

참고문헌

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