Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
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Guideline Construction through Case Study for Applying Crowdsourcing into New Product Development Environment

사례분석을 통한 신제품 개발 환경에서의 크라우드소싱 활용 가이드라인 구축

  • Kim, Han Jung (Department of Industrial and Systems Engineering, Dongguk University) ;
  • Park, Joon Young (Department of Industrial and Systems Engineering, Dongguk University)
  • 김한중 (동국대학교(서울) 공과대학 산업시스템공학과) ;
  • 박준영 (동국대학교(서울) 공과대학 산업시스템공학과)
  • Received : 2012.08.12
  • Accepted : 2013.06.03
  • Published : 2013.12.15
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Abstract

In this study, we propose the guideline with strategic model for new product development. To establish the guideline, 1) we classify several types of successful surveyed cases that achieved open innovation through applying crowdsourcing into new product development environment, 2) draw case maps using two or three axis with characteristics such as: step of product development process, crowdsourcing frequency, and product type of each case, 3) define the type of applying crowdsourcing into new product development environment based on case analysis results, and tabulate a crowdsourcing type based on the defined crowdsourcing type, 4) finally, suggest the guideline with multiple points of view which embrace type of crowd, community management, participation method, knowledge adoption method, and reward policy. Using the suggested guideline will help a company to design and establish open innovation in new business model related to product development area.

Keywords

References

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