수산해양교육연구 (Journal of Fisheries and Marine Sciences Education)

  • 제24권6호
  • /
  • Pages.862-871
  • /
  • 2012
  • /
  • 1229-8999(pISSN)
  • /
  • 2288-2049(eISSN)
한국수산해양교육학회 (The Korean Society for Fisheries and Marine Sciences Education)
권호 표지
DOI QR코드

DOI QR Code

선박관리업의 마케팅에 관한 연구

A Study on the Marketing of Ship Management Service Business

  • 투고 : 2012.10.09
  • 심사 : 2012.10.31
  • 발행 : 2012.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this paper is to find out the applicability of relationship marketing concept in a professional ship management context primarily on ship management service business. The dramatic growth in ship management industry leads to the intensified competition among professional ship management companies in the world. Thus they have tried to find out ways of ensuring competitiveness to be a market leader in this industry. The fundamental base of marketing is that it involves exchanges. Professional ship management involves a series of transactions and exchanges between client and ship manager. Ship management companies will ensure competitiveness by applying the concept of relationship marketing to real practices.

키워드

참고문헌

  1. 김홍영(2001). 우리나라 선박관리업의 서비스 마케팅 전략에 관한 연구, 한국해양대학교 부설 국제해양문제 연구소.
  2. 송성규외 2인(2009). SERQUAL-IPA를 이용한 우 리나라 선박관리업의 경쟁력 강화방안에 관한 연구, 해양비즈니스 13, 93-125.
  3. 이유재(1994). 고객만족의 결정변수에 대한 이론적 고찰, 경영논집 28(1,2), 90-123.
  4. 이유재(1994). 고객만족의 결과변수에 대한 이론적 연구, 경영논집 28(3,4), 201-232.
  5. 이유재(1998). 관계마케팅의 개념과 실천에 대한 연구, 경영논집, 서울대학교 경영연구소, 32(4), 259-286.
  6. 이정욱외 1인(1991). 선박관리업의 발전방향, 해운산업연구원.
  7. 임종원(1987). Relationship Marketing의 도입과 전개에 관한 연구, 경영논집 21(2).
  8. 차철표외 1인(2011). 연근해 어선에 승무하는 외국인 어선원의 관리방안, 수산해양교육연구 23(3), 515-517.
  9. 한국선박관리업협회, http://www.kosma2020.or.kr
  10. 황석준외 1인(2011). 컨테이너 터미널 운영사의 내부마케팅이 조직구성원의 태도와 고객지향성에 미치는 영향에 관한 연구, 수산해양교육연구 23(2), 319-332.
  11. 황석준외 2인(2010). 조선기자재업체의 특성에 따른 마케팅 인지도, 마케팅활용도 및 성과의 차이에 관한 연구, 수산해양교육연구 22(4), 516-518.
  12. 해사산업연구소(2006). 선박관리업 활성화방안연구, 한국해양대학교.
  13. Bagozzi, R. P.(1975). Marketing as exchange. Journal of Marketing, 39.
  14. Berry,L.L(1983). Relationship Marketing in emerging perspectives on services marketing, Leonard L. Berry, G., Lynn Shostack and Gregory D. Upah, eds., Chicago: American Marketing Association.
  15. Blau.P. M.(1964). Exchange and Power in Social Life(New York: John Wiley).
  16. Gronroos, C.(1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4).
  17. Gummesson, E.(1991), Marketing-orientation revisited: The crucial role of the part-time marketer. European Journal of Marketing, 25(2).
  18. Han, S-L.(1991). Antecedents of Buyer-Seller Long-Term Relationships: An Exploratory Model of Structural Bonding and Social Bonding, Unpublished Ph.D. dissertation, Pennsylvania State University, The Graduate School, Smeal College of Business Administration.
  19. Jarvis, L. P. and Wilcox, J. P.(1977). True vendor loyalty or simply repeat purchase behaviour? Industrial Marketing Management, 6.
  20. Johnson, M. P.(1982). Social and cognitive features of the dissolution of commitment to relationships. In Personal Relationships 4: Dissolving Personal Relationships, edited by S. Duck(London: Academic Press).
  21. Kotler, Philip et al.(2009). Principles of Marketing, New York: Prentice Hall, Inc.
  22. Palmer, A.(1994). Relationship marketing: Back to basics?, Journal of Marketing Management, 10.
  23. Panayides, P. M. and Gray Richard(1997). Marketing the professional ship management service, Maritime Policy and Management, 24(3).
  24. Parasuraman, Zeithaml, Berry(1994). A conceptual model of service quality and its implications for future research, Journal of marketing, 49(4).
  25. Pitt, L. F. and Morris, M. H.(1995). When marketing and strategy become one. Journal of General Management, 21(2).
  26. Schurr, P. H. and Ozanne, J. L.(1985). Influences on exchange processes: Buyers' preconceptions of a seller's trustworthiness and bargaining toughness. Journal of Consumer Research, 11.
  27. Sletmo, G. K.(1986). The transformation of shipping and the Role of Ship Management, In: Heaver Trevor D, editor, Research for Tomorrow's Transport Requirements, World Conference on Transport Research(Vancouver: Centre for Transportation Studies, Univ of British Columbia), 1.
  28. Sletmo, G. K.(1989). Ship Management and Vernon's trade cycles, Maritime Policy and Management, 16(4).
  29. Spruyt, John(1990). Ship Management, Lloyd's of London.
  30. Williamson, O. E.(1979). Transaction-cost economics: The governance of contractual relations. The Journal of Law and Economics, 22.
  31. Williamson, O. E.(1981). The economics of organization: The transaction cost approach. American Journal of Sociology, 87(3).
  32. Yamagishi, H., The International Competition in Shipping and The Economic Role of Ship Management Company, No. 273, Japan Maritime Research Institute.

피인용 문헌

  1. A Study on Enhancing International Competitiveness for Ship Management Business in Korea vol.30, pp.3, 2018, https://doi.org/10.13000/JFMSE.2018.06.30.3.783