Journal of the Korea Safety Management & Science (대한안전경영과학회지)

Korea Safety Management & Science (대한안전경영과학회)
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A Study on the Customer Segmentation Using Multi Criteria Importance-Performance Analysis

다기준 IP 분석에 의한 고객 세분화 방법에 관한 연구

  • Yang, Kwang-Mo (Department of Industrial Engineering, Yuhan College)
  • 양광모 (유한대학교 산업경영과)
  • Received : 2012.04.20
  • Accepted : 2012.06.11
  • Published : 2012.06.30
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Abstract

The biggest difficulty the small and small business currently face is not to have the effective cusomer management system that is the computerization of management. This suggests their will to introduce data marketing in order to differentiate 'Customer Marketing' and 'One to One Marketing'. The potential needs as well as visible needs of customer should be considered in order to research and analyze the customer data. At this point mayor enterprises are paying much attention to Customer Segmentation and their related markets are expanding rapidly. I'll give a brief introduction to the Multi Criteria Importance-Performance Analysis and go into the problems that should be considered and which phase to emphasize when building this system.

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References

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