대한한방내과학회지 (The Journal of Internal Korean Medicine)

대한한방내과학회 (The Society of Internal Korean Medicine)
권호 표지

한국 한방의료관광에 대한 중국 관광객 인식도 조사연구

Survey of Awareness of Chinese Tourists on Korean Medical Tourism

  • 이정만 (인하대학교 문화경영학과) ;
  • 문경원 (대전시 대전발전연구원) ;
  • 이정열 (대전대학교 대전한방병원 의료관광 추진위원회) ;
  • 김응석 (대전대학교 대전한방병원 의료관광 추진위원회) ;
  • 손창규 (대전대학교 대전한방병원 의료관광 추진위원회)
  • Lee, Jeong-Man (Culture Management, In-Ha University) ;
  • Moon, Kyung-Won (Daejeon Development Institute) ;
  • Lee, Jeong-Yeol (Korea Traditional-Medical Tourism Promotion Committee of Dae-Jeon Oriental Hospital) ;
  • Kim, Eung-Suk (Korea Traditional-Medical Tourism Promotion Committee of Dae-Jeon Oriental Hospital) ;
  • Son, Chang-Gue (Korea Traditional-Medical Tourism Promotion Committee of Dae-Jeon Oriental Hospital)
  • 발행 : 2012.03.30
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초록

Objectives : This study aimed to obtain general information for the design of a medical tourism plan toward Chinese using Korean medicine (KM). Methods : A questionnaire was asked of Chinese tourists regarding of Korea traditional medical tourism. 148 valid responses were obtained and their awareness of KM, and preferred subject and decision factors for their participation in Korea traditional medical tourism were analyzed using SPSS version 12.0. Results : 72% of respondents showed over a moderate degree of interest in medical tourism of KM. The most preferred subject was skin aesthetics, followed by medical check-ups and rehabilitation. Medical skill level, communication, and medical cost were indicated as the important factors for participants' decisions about KM-based medical tourism. Conclusions : Medical tourism could be a potential avenue for development by the KM-based Korean medical industry. Cosmetic-associated medical services are recommended, and enhanced public relations about KM-medical skill levels are strongly suggested for Chinese tourists.

키워드

참고문헌

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