Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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An Empirical Study of Factors Influencing Intention to Use Smartphone Applications

스마트폰 애플리케이션 사용의도 결정 요인에 대한 실증 연구

  • Sohn, Kyu-Seek (Dept. of Information and Communication Eng., Hanyang Cyber University)
  • 손규식 (한양사이버대학교 정보통신공학과)
  • Received : 2011.12.28
  • Accepted : 2012.02.10
  • Published : 2012.02.29
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Abstract

The market of smartphone applications grows rapidly. We studied to evaluate empirically how personality variables related to personal attitudes(innovativeness and affinity) and information quality(interaction, content, and contextual) can affect use intention and customer loyalty in smartphone applications. The results of the study are as follows: Innovativeness, content quality and contextual quality were found to have a positive effect on intentions to use smartphone applications. However affinity and interactivity were found to have a negative effect on use intention. And use intention was found to have negative effect on customer loyalty for smartphone applications.

스마트폰 애플리케이션(스마트폰 앱) 시장이 급속히 성장하고 있다. 본 연구는 스마트폰 앱에 대한 사용의도와 충성도의 변수인 정보품질(상호작용, 내용, 정황성)에 개인적인 태도(혁신성, 친숙성)가 미치는 영향을 실증적으로 평가하였다. 연구 결과 혁신성, 콘텐츠품질, 정황성품질은 사용의도에 긍정적인 영향을 주는 것으로 나타났다. 반면에 친숙성과 상호작용품질은 사용의도에 긍정적인 영향을 주지 않는 것으로 나타났다. 그리고 사용의도 역시 충성도에 긍정적인 영향을 주지 않는 것으로 나타났다.

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