Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
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The Growth and Diversification of a Specialty Hospital - A Case Study of Bestian Group -

전문병원의 성장과 다각화 - 베스티안 병원 그룹을 중심으로 -

  • Kim, Kwang-Jum (Graduate School of Healthcare Management and Policy, The Catholic University of Korea) ;
  • Park, Ji-Yun (Department of Business Administration, The Catholic University of Korea, Industry-Academic Collaboration Faculty) ;
  • Park, Michael Hyung-Jin (College of Business and Global Affairs, University of Tennessee at Martin, Visiting Scholar at Graduate School of Healthcare, Management and Policy, The Catholic University of Korea) ;
  • Lee, Hyun-Ju (Graduate School of Healthcare Management and Policy, The Catholic University of Korea)
  • 김광점 (가톨릭대학교 의료경영대학원) ;
  • 박지윤 (가톨릭대학교 산학협력중점) ;
  • 박형진 (College of Business and Global Affairs, University of Tennessee at Martin, 가톨릭대학교 의료경영대학원) ;
  • 이현주 (가톨릭대학교 의료경영대학원)
  • Received : 2012.11.10
  • Accepted : 2012.12.20
  • Published : 2012.12.30
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Abstract

Organizational growth is achieved through the process of finding opportunities in the environment and establishing a business model with internal and external resources. Bestian Hospital, which primarily focuses on saving the lives of patients with severe burns, has enlarged its business domain through deep understanding of burn patients' problems, including pain and complications during treatments, long-term treatments, skin reconstruction, and so on. Now Bestian is accelerating research for development of antipyretics and cosmetics for burn patients. The success of Bestian has been due to utilization of human and material resources that are essential to performance in the medical field. Also, Bestian properly used a management service organization(MSO) model and constructed an information technology(IT) system for supporting its businesses. However, previous successes do not guarantee continued success. Bestian is entering a new domain with different challenges than it has experienced so far, and how it deals with these challenges will decide its future.

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