한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제36권1호
  • /
  • Pages.27-35
  • /
  • 2012
  • /
  • 1225-1151(pISSN)
  • /
  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
권호 표지
DOI QR코드

DOI QR Code

국내외 패션 저널에 나타난 한국적 패션 기사내용 분석

Content Analysis of Articles of Korean Fashion in Domestic and Foreign Fashion Journals

  • 투고 : 2011.08.01
  • 심사 : 2011.11.02
  • 발행 : 2012.01.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study locates typical Korean fashion images in domestic and foreign fashion journals to advance Korea's international image in contemporary global fashion markets. The investigation of the frequency of articles and their types (so as to inquire into interest in Korean fashion in the global fashion markets) showed that for the appearance frequency of domestic articles studied, a good number of articles were published in the first half of 2008 and in 2009. In the case of foreign articles, the number of them increased from the second half of 2008 and the majority of articles were shown in the first half of 2010. Second, the investigation of the appearance features by article type studied in order to understand how Korean fashion played a role in the world's markets. The majority of articles were related to fashion brands that entered Chinese market in fashion brand articles in the case of domestic articles; however, many foreign articles introduced designers that participated in global fashion collections in Paris and New York. Third, as a result of analyzing typical key words by article type in order to find key words which could enhance Korea's fashion national image representing, we could confirm that 'Korean designers' can be a typical key words to represent Korean fashion. The key word most exposed in both domestic and foreign articles was 'designer Lie Sang Bong' and only his articles contained the content about influential Korean design materials.

키워드

참고문헌

  1. Chang, S. K. (2004). The preference and purchase intention of American college students on Korean Traditional motifs and their relationship with sensibility. The Research Journal of the Costume Culture, 12(3), 369-378.
  2. Choi, E. K., & Sim, H. J. (2004). A comparative study on preference of Korean traditional clothing images-Focusing on Korean and foreigners who are an their 30's-. Journal of Korean Traditional Costume, 7(3), 65-80.
  3. Eum, J. S., & Yoo, Y. S. (2009). A content analysis of researches about "Korean style image" in 2000-2008-Focusing on the field of clothing and textile-. Bulletin of Korean Society of Basic Design & Art, 10(5), 333−341.
  4. Kim, M. J. (2009). Finding the Je-daum of Korean fashion design: Focusing on the aesthetics of tradition and its modern adaptations. Seoul: Seoul National University Press.
  5. Kim, S. K. (2010, December 24). Power interview. munhwa. com. Retrieved February 10, 2011, from http://www.munhwa. com
  6. Kim, S. S., Oh, S. Y., & Kim, K. H. (2003). Touristic image of Korea as perceived by foreign tourists for the 2002 World Cup. Journal of Tourism Sciences, 26(4), 43-56.
  7. Kim, Y. S. (1996). Trends of fashion journalism-An analysis under fashion article in magazines of Korea-. Journal of Korean Society of Design Science, 16, 161-170.
  8. Lee, S. H., & Cho, K. H. (2004). A study on the fashion journalism in the field of daily newspaper. Journal of Fashion Business, 8(4), 45-59.
  9. Pyo, S. S., Kim, Y. A., O, Y. J., Park, Y. A., Park, S. Y., & Chang, W. J. (1996). Image differentiation between Korea, China, and Japan. Journal of Quality Assurance in Tourism & Hospitality, 2(1,2), 21-37.
  10. Shin, C. H., Song, D. S., Kim, H. N., & Shin, H. A. (2005). Brand building. Seoul: The Institute for Industrial Policy Studies.