Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A Method for semantically binding a Data Service to a Broadcasting Program

디지털방송 데이터 서비스와 방송프로그램 간의 의미적 연동 방법

  • 고광일 (우송대학교 방송미디어학부)
  • Received : 2012.10.29
  • Accepted : 2012.12.11
  • Published : 2012.12.31
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Abstract

As a representative of the convergence of broadcasting and communication, the data service provide viewers new services such as games, weather services, and stock trading services on TV. The data service, however, has failed to gain the popularity with the viewers due to the short of killer services and the dominating power of TV programs. The paper introduces an MHP-based method for semantically integrate a data service to a TV program by allowing the data service to utilize the content of the TV program, which changes as time goes on.

디지털방송은 기존 영상중심의 방송프로그램 외에 게임, 날씨, 증권, 공공서비스 등의 다양한 데이터 서비스 (응용 소프트웨어)를 시청자에게 제공하는 멀티 서비스 플랫폼으로 발전하고 있다. 하지만 현재까지 데이터 서비스는 인지도를 높일 킬러 서비스의 부재와 방송프로그램 간 연동성의 미흡함으로 인해 시청자로부터 만족할만한 관심을 받지 못하고 있다. 이 에, 본 논문은 데이터 서비스와 방송프로그램 간의 상호 시너지 효과를 높이기 위해선 미들웨어들이 제공하는 데이터 서비스의 생명주기를 방송프로그램 방송시간으로 한정하는 물리적 연동 개념만으론 부족하다고 판단하고 방송프로그램의 내용을 기반으로 데이터 서비스가 방송프로그램과 의미적으로 연동할 수 있는 방법을 소개한다.

Keywords

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