한국산학기술학회논문지 (Journal of the Korea Academia-Industrial cooperation Society)

  • 제13권12호
  • /
  • Pages.5808-5815
  • /
  • 2012
  • /
  • 1975-4701(pISSN)
  • /
  • 2288-4688(eISSN)
한국산학기술학회 (The Korea Academia-Industrial cooperation Society)
권호 표지
DOI QR코드

DOI QR Code

축제 여행정보 습득에 따른 여행객 행동 차이에 관한 연구

The Difference in tourist behavior according to acquisition of travel information about a festival

  • 채예병 (동서대학교 관광경영학과)
  • 투고 : 2012.08.23
  • 심사 : 2012.12.06
  • 발행 : 2012.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 여행객이 관광정보시스템(TIS : Tourism Information System)을 통한 여행정보 습득시 여행정보의 중요도(기대 계획단계)와 성취도(경험단계)의 차이를 규명함으로써 여행객들은 어떤 여행정보를 탐색하고 소비하는지, 여행정보 행동의 차이를 규명하는데 본 연구의 1차적인 목적이 있다. 또한 이를 중심으로 축제 여행 정보 제공시 여행객의 만족과 잠재 고객 확보를 위한 정보 개발 및 활용할 수 있는 기초자료를 제공하고자 하는데 본 연구의 목적이 있다 하겠다. 이에 연구결과를 종합해 보면 다음과 같다. 첫째, 축제에 참여한 여행객들은 사전에 여행정보를 상대적으로 습득하지 하지 않고 참여하고 있는 것으로 파악되었다. 둘째, 축제여행정보는 축제참여시 중요도와 경험 후 성취도에는 차이가 있는 것으로 규명되었다.

Through Tourism Information System, we can know, how much we feel importance of travel information and how to they spending, research when they need to go to travel according to we have to realize about anticipation/planning phase and on-site phase are different exactly. This purpose is how to get a basic data when we support with tourist about information of festival in travel and also how to give satisfaction for tourist and how many tourist wants to join the travels in addition, it is possible to we can develop all of things about travel informations. This is a result of research. First, all of the tourists participate the FESTIVAL, even though they didn't get any informations about travel. The second, information of festival in travel has different feeling between importance of participate in festival and performance after experience.

키워드

참고문헌

  1. Vogot, C. A., & Fesenmaier, D. R., "Expending the functional information search model", Annals of Tourism Research, Vol.25 No.3, pp.551-578. 1998, Article(CrossRefLink) https://doi.org/10.1016/S0160-7383(98)00010-3
  2. Srinivassan, N. "Pre-purchase external information search for information". In Review of Marketing, edited by V. E. Zithamal. Chicago: American Marketing Association, pp.152-189, 1990.
  3. Jyung, Myung. Hee., "Outbound Tourists' Information Search Behavior Model according to the Stages of Travel Experience", Graduate School, Dissertation. Hanyang Univ. 2007.
  4. You, Ji. Young., "A Study on the Assessment factors of Tourism Information Web sites", Graduate School, Dissertation. ChongJu Univ. 2003.
  5. Lee, Seung. Hyun., "A Study on the Influence of Perception Factor on User's Satisfaction with Tourism Information Web Site", Graduate School, Dissertation. DongShin Univ. 2006.
  6. Braun-La Tour, K. A., Grinley, M. J., & Loftus, E. F. "Tourism memory distractions". Journal of Travel Research, NO.44, pp.360-367, 2006, Article(CrossRefLink) https://doi.org/10.1177/0047287506286721
  7. Jung, Chan. Young., "An Analysis of Festival information and Behaviors of Urban festivals' participants", Graduate School, Dissertation. Hanyang Univ. 2011.
  8. Kim, Cheon. Joong., "Tourism Information-Tourism Information and Internet" p. 223, Seoul: DeaWangSa, 1998.
  9. Gunn, C. A. "Tourism Planning", 2nd ed. New York. Taylor & Francis, 1988.
  10. MacKay, K., & Fesenmaier, D. "Pictorial element of destination promotions in image formation", Annals of Tourism Research, Vol.24 No.3, pp.537-565, 1997, Article(CrossRefLink) https://doi.org/10.1016/S0160-7383(97)00011-X
  11. Pan, B., & Fesenmaier, D. R. "A typology of tourism related websites: Its theoretical background and implications". New York: Springer-Verlag. pp.381-395, 2000.
  12. Pan, B. "Travel planning on the internet: An exploratory study". Doctoral Dissertation at the University of Illinois at Urban-Champaign. 2003.
  13. Lee, Tea. Jong., & Joh, H. H. et al., "Netizens' Preferences on the Type of Information for the Development of Kyongju Tourism Information System", Journal of Tourism and Leisure Research, Vol.13 No.1, pp.7-21, 2001.
  14. Kim, Ok. Kyung., "The Analysis on the Homepage of Festival Events", Journal of Culture and Tourism Research, Vol.5, No.2, pp.97-112, 2003. https://doi.org/10.1002/jtr.425
  15. Lee, Yong. Chul., & Ju, Y. J., "The Importance -Performance Analysis(IPA) of Service Quality According to Buying Experience of Rail Tours", Vol.39 No.1, pp.34-44, 2011.