한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제14권5호
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  • Pages.791-802
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  • 2012
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
권호 표지
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환경친화집단과 비환경친화집단의 친환경 의류제품에 대한 소비자 특성연구 - 대전지역 대학생을 중심으로 -

Customer Characteristics about Eco-Friendly Apparel Products between 'Environmentally Friendly Group' and 'Non-environmentally Friendly Group' - A Survey of College Students in Daejeon -

  • 투고 : 2012.01.24
  • 심사 : 2012.06.27
  • 발행 : 2012.10.31
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초록

This study promotes education, purchase, and advertisement activities related to eco-friendly apparel products. The study examined college students and their demographic characteristics, their recognition of and interest in, knowledge, purchase, and attitude towards advertisements related to eco-friendly apparel products. In this study, 337 students from various universities in Daejeon participated in a questionnaire survey from March 7 to March 25, 2011. The collected materials were analyzed by frequency analysis, factor analysis, cluster analysis, cross tabulations analysis, and t-test using SPSS 18.0 software. The results of these tests revealed that more students from the upper grades belonged to the Environmentally Friendly Group compared to those in the Non-environmentally Friendly Group. It was also found that students in the Environmentally Friendly Group had a higher level of consciousness and expressed a greater interest in eco-friendly apparel products as well as towards the launch of educational programs. Additionally, this group was more supportive of the need for new courses and had a higher likelihood to enroll in these courses. The research results revealed that (compared to the Non-environmentally Friendly Group) the Environmentally Friendly Group exhibited a greater satisfaction with the designs of eco-friendly apparel products and had more experience to examine advertisements about eco-friendly apparel products; in addition, they expressed a higher likability and reliability to these advertisements. The results also showed that the Environmentally Friendly Group believed that advertisements had persuasive power and were quite impressive in recalling the advertisements.

키워드

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피인용 문헌

  1. Environmental Knowledge, Eco-Friendly Attitude and Purchase Intention about Eco-Friendly Fashion Products of Fashion Consumers vol.16, pp.1, 2014, https://doi.org/10.5805/SFTI.2014.16.1.91
  2. The influence of environmental consciousness and socially responsible clothing consumption attitude on perceived consequences of fast fashion vol.22, pp.2, 2014, https://doi.org/10.7741/rjcc.2014.22.2.225